• http://www.blizzardinternet.com Carrie Hill

    My Friend Mike Belasco (@belasco on Twitter) shared this great tool with me:
    AnalyticsCheckup.com – it can help you determine if your Google Analytics installation is right.

    There will probably be a column about this in the future, but feel free to check it out and let me know what you think here!

  • H.P.

    Our site does a lookup before running the analytics scripts. This negates the need to use filters. On a downside we can’t see internal website use, but for us that’s not an issue.

  • http://www.blizzardinternet.com Carrie Hill

    @H.P…..does that seem to slow your site down? We find that analytic scrips alone can ding our page speed just a bit (necessary but it can slow things down a tad), i would think that a lookup BEFORE the script could slow them down further….

    Do you see yourpage speeds in a healthy range compared to your competition?

  • Randall

    While I completely agree you need to filter out people as noted above, I’m less certain that IP filtering is sufficient.

    Assuming your company offices has a static IP address, you are probably covered for that. But for people with dynamic IP addresses (and that includes almost everyone who work or access from home and some at an office), their IP address can change, sometimes without them realizing it. For example, if you have a power outage or brownout, your DSL modem my reset and obtain a new IP.

    And what about smartphones? Or people accessing while traveling?

    A good additional practice is to ALSO set up cookie-based filtering, and a special page on your site that employees, vendors, etc. can visit to set their no-count cookie. Then they are excluded whenever they visit from that browser.

    This cookie approach is not perfect either, since people can delete cookies or add new browsers. But if set up the page in advance, and tell them to visit it with all their browsers at the same time they are finding their IP addresses, you’ll get pretty good coverage.

    And then a reminder every 6-12 months to check both their IP address and revisit the no-count cookie page, will help keep the filtering working.