Ian Lurie

Ian Lurie is Chief Marketing Curmudgeon and President at Portent, Inc, a firm he started in 1995. Portent is a full-service internet marketing company whose services include SEO, SEM and strategic consulting.

5 Whopping Lies That Keep SEO At Status Quo

I’m a little dense. I admit it. Sometimes things just don’t sink in. Me and the many voices in my head have attempted to define Enterprise SEO...

Using Share Of Voice To Measure SEO Results

Sometimes the biggest problem for any marketer is language: communicating results in a way that makes sense to your boss/client. Nowhere is that more...

You Know You’re An Enterprise SEO If…

What the hell is ‘Enterprise SEO’? Most people use the phrase when: Angling for a raise. Selling me their SEO widget. Trying to re-define their...

Easy SEO Wins For Big Sites

If you’re optimizing a site of 10,000+ pages, one-by-one title tag edits isn’t really your best bet. Enterprise SEO is all about scale....

How To Prune The Enterprise Link Tree

As Barry Schwartz pointed out earlier this month, Google’s warning sites about spammy link practices. And it’s no April Fool’s...

How To Get The IT Team On Your Side

Ah, the IT team: The land where SEO dreams go to die. The bigger the institution, the harder it is to pry a few tiny SEO tweaks out of the developer...

The Challenge Of Justifying Enterprise SEO

It all comes down to money. Face it: You can talk about executive buy-in, cultural shift and managing expectations. But if the C-Suite doesn’t...

The Enterprise SEO Guide To Response Codes

Response codes impact every page, image and file on your website. A visiting search engine bot figures out what to do based on those codes. Incorrect...

Friends Don’t Let Friends Use NoFollow

This is an old, old issue, but one that keeps cropping up. People keep using nofollow. Why? Please, tell me why? The nofollow tag is bad, bad, bad...

29 Ways To Speed Up Your Website

There are so many reasons to make your website faster:  Higher conversion rates, lower bandwidth costs and yes, higher rankings in organic search....