The Big List: 168 Marketing Trends, Predictions & Resolutions For 2011

2011You’ve had a week to put 2010 in the past and start unpacking 2011. If you’re the type to do so, you’ve probably already made your own marketing resolutions for the new year, or thought about the trends and predictions that might make a difference as the year goes along. You have? Good. So has just about everyone else you know in the search and online marketing industry, and dozens of people you’ve probably never heard of, too.

Fear not, we’ve got all their collected thoughts about marketing in 2011 wrapped up in this year’s Big List of Trends, Predictions and Resolutions. And I mean “big” — we had about 80 links last year; this year it’s more than doubled to 168 links. That’s too much to read in one sitting (or ten sittings), so bookmark this one, “like” it, or whatever you need to do. And if I missed something really great, let me know in the comments.


  1. John Battelle: Predictions 2011
  2. eWeek: What to Expect from Google in 2011
  3. Google Operating System: Predictions for Google’s 2011
  4. Mashable: 6 Predictions for Social Networks in 2011
  5. San Jose Mercury News: O’Brien: 11 Predictions for 2011, including Google buys Twitter, Yahoo axes Bartz and Facebook hits the billion mark
  6. VentureBeat: Groupon will become the Sarah Palin of tech, and other predictions for 2011

Paid Search

  1. ClickZ: Agency Groups Predict Strong Online Ad Growth for 2011
  2. Econsultancy: Expert opinion: What’s ahead for paid search in 2011?
  3. eMarketer: 2011 Trends: Future of Online Ad Buys
  4. PPC Hero: PPC: A Review of 2010 & Our Expectations for 2011
  5. PPC Hero: PPC New Years Resolution
  6. Practical eCommerce: 10 Resolutions for Your Pay-Per-Click Account
  7. Search Engine Land: SEM Trends For 2011: What To Expect & What To Do
  8. Search Engine Watch: What You Can Expect From the World of PPC in 2011


  1. Adotas: SEO Predictions for 2011: Local, Trustbait and Social Media Optimization
  2. B2C Marketing Insider: 9 Essential SEO Tips For Small Business In 2011
  3. Creare Group: 2011 & The Future of SEO
  4. hitSEARCH: Online Marketing Predictions for 2011 – SEO Predictions
  5. Searchmetrics: Social Media Metrics and Bing-Facebook Partnership Top Searchmetrics’ 2011 Expert SEO Insights
  6. Search Engine Journal: 5 Link Building Predictions for 2011
  7. Search Engine Journal: 3 New Year’s Resolutions for Link Builders
  8. Search Engine Land: 15 Link Building Predictions & Recommendations For 2011
  9. Search Engine Watch: How Will SEO Evolve in 2011?
  10. SEOmoz: 7 Predictions for SEO in 2011
  11. SEOmoz: 5 SEO Tactics to Explore in 2011
  12. SEOptimise: 10 SEO and Web Predictions for 2011​ That Will Most Likely Come True


  1. A Wider Net: 2011 Predictions for Mobile Revenue, Ads, Apps
  2. Business Insider: 5 Location And Mobile Tech Predictions For 2011
  3. Business Insider: Five Unexpected Mobile Predictions For 2011
  4. ClickZ: Mobile Prophecies
  5. eConsultancy: Four ways 4G will impact mobile marketing in 2011
  6. eMarketer: 2011 Trends: Major Mobile Promise in Europe
  7. EnterpriseMobileToday: Top 5 Mobile Trends for 2011
  8. Juniper Research: Top Ten Wireless Predictions 2011
  9. Bryson Meunier: 2011 SEO and Mobile Industry Predictions
  10. Mobile Marketing Association: Mobile Marketing Association Outlines Top Ten Mobile Marketing Trends To Watch In 2011
  11. Praized: My Ten 2011 Predictions in Local and Social
  12. RCR Unplugged: Predictions for the world of mobile in 2011 part 1
  13. RCR Unplugged: Mobile predictions for 2011 – part 2
  14. SiliconIndia: What’s in store for the mobile market in 2011?
  15. Small Business Computing: The Top Mobile Trends of 2011
  16. Telmetrics: SEM Churn Levels to Stabilize in 2011 Says Telmetrics in Annual Local Search Trends Forecast
  17. Yankee Group: Yankee Group’s 2011 Predictions: 4G Emerges Slowly But Changes Everything


  1. Business Computing World: 5 Email Marketing Predictions For 2011
  2. Entrepreneur: Is Your Email Marketing Ready for 2011?
  3. MarketingVOX: 2011: The Year of the Social Email Inbox
  4. MediaPost: Email Trends For 2011 And Beyond
  5. MediaPost: How Email Marketing Will Evolve In 2011
  6. MobileStorm: Email and Social Media Marketing in 2011
  7. Social Media Today: 17 Resolutions for Email Marketers (Mobile & Social too!)

Social Media

  1. 451 Heat: Top Social Media Strategists to Watch in 2011
  2. AdAge: Five Organizing Principles for Social Media in 2011
  3. Agile Dudes: 6 Social Media Trends for 2011
  4. B2C Marketing Insider: 2011 Trends: Make Your Corporate Site A Social Media Hub
  5. Rohit Bhargava: The Top 15 Marketing & Social Media Trends To Watch In 2011
  6. ClickThrough: Social Media Marketing Trends for 2011 – Part 1
  7. ClickThrough: Social Media Marketing Trends for 2011 – Part 2
  8. ClickZ: 21 Social Media Predictions and Trends for 2011
  9. Content Marketing Institute: 100+ Content Marketing & Social Media Predictions for 2011
  10. Greg de Lima: 2011 Social Media Predictions, For Millennials!
  11. 10 Social Media Trends for 2011
  12. GigaOm: Social Media 2011: Privacy Puzzles, Search Will Stick Around
  13. Harvard Business Review: Six Social Media Trends for 2011
  14. Infusionsoft: 3 Social Media Predictions for Small Businesses
  15. Linked Media Group: Social Media Trends for 2011
  16. Don Martelli: Anti-Predictions for Social Media in 2011
  17. Mashable: 4 Social Media Marketing Predictions for 2011
  18. Mashable: 4 Predictions for the Future of Politics and Social Media
  19. MediaPost: Predictions For Social Media Metrics: 2011
  20. oneforty: 4 Social Media Predictions for 2011
  21. Jeremiah Owyang: Slides: Social Business Forecast: 2011 The Year of Integration
  22. ReadWriteBiz: SMB 2011 Resolutions: Fine-tune That Social Media Strategy
  23. ReadWriteWeb: 10 Ways Social Media Will Change in 2011
  24. RSS Ray: 2011 Marketing Trends: Social Media Will Be A Game Changer
  25. RSS Ray: 2011 Marketing Trends: Taking Social Media One Step Further
  26. Search Engine Land: 5 Social Marketing Predictions For 2011
  27. Search Engine Land: 11 Social Media New Year’s Resolutions For 2011
  28. Smart Blog: Why 2011 will be the year of social-media convergence
  29. Smart Company: The 10 next social media trends
  30. Social Media Examiner: 30 Social Media Predictions From 30 Social Media Pros
  31. Social Media Explorer: Five Social Media Trends for 2011
  32. Social Media Playground: My Top 1 (yes, ONE) Prediction for 2011
  33. Social Media Today: 2011 trends: Social media marketing and ROI
  34. Social Media Today: 5 Ways Charities Will Be Using Social Media In 2011
  35. Social Media Today: 10 Social Media And Technology Trend Predictions For 2011
  36. Social Media Today: Big Changes Coming in Social Media in 2011
  37. Social Media Today: 2011 is not About Social Media. Prepare for the Next Wave of Disruption.
  38. Social Media Today: 2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media
  39. Spin Sucks: Eight Social Media Trends for 2011
  40. Tech Savvy Agent: Trends for 2011: No More Chasing Social Media Rainbows
  41. Technorati: IBM’s Alistair Rennie Talks Social Media Trends for 2011
  42. The Wall: Eleven for 2011: The social media trends coming your way
  43. Trends in the Living Networks: The rise of mini-blogging in 2011: Tumblr will continue to soar
  44. VentureBeat: 6 social media business trends to watch out for in 2011

B2B Marketing

  1. B2B Marketing Insider: B2B Marketing Predictions For 2011
  2. Businessworld: The Frugal Marketer’s Quick Guide to 2011
  3. CustomerThink: Predictions for B2B Marketing in 2011
  4. eChannelLine: Predictions for 2011: The end of B2B Sales and Marketing as we know it?
  5. Fast Company: Five B2B Trends for 2011
  6. Search Engine Watch: B2B Search Engine Marketing: Goals for 2011

General Online Marketing

  1. Affiliate Marketing Blog: Online Marketing Trends & Predictions for 2011
  2. B2C Marketing Insider: Brand and Marketing Trends for 2011
  3. B2C Marketing Insider: 4 Internet Marketing Trends For 2011
  4. Bigmouthmedia: Digital Marketing Predictions for 2011
  5. BizReport: 2011 Trend: Email and Social hot with marketers
  6. ClickThrough: 11 Search Trends for 2011
  7. ClickZ: 3 Reasons Why Online Marketing Is Headed for Turbulent Times
  8. ClickZ: Blurry Lines in 2011: Social + Search + Media
  9. Copy Doodle: What Does The New Year Have In Store For Online Marketing? Our Predictions for 2011
  10. CustomerThink: Marketing for 2011: Five Critical Considerations for Success
  11. Design Damage: 4 Internet Marketing Trends For 2011
  12. eMarketer: 2011 Trends: Content Marketing Is Critical
  13. iMedia Connection: 11 Ad Predictions for 2011
  14. ineedhits: 2011 Predictions: Online Marketing Trends
  15. MarketingProfs: 10 New Year’s Resolutions for Your Brand in 2011
  16. Mashable: 6 Predictions for Digital Advertising in 2011
  17. MediaPost: Top 10 Tips For Marketing In 2011
  18. RSS Ray: 2011 Marketing Trends: The Web Is Consolidating
  19. Search Engine Land: Ten Search Marketing Hot Spots To Watch In 2011
  20. Search Engine Land: Digital Marketing Trends & Predictions For 2011
  21. Search Engine Land: 3 New Years Resolutions For In-House Search Engine Marketers
  22. Search Engine Optimization Journal: 2011 New Years SEM Resolutions to Consider!
  23. Search Engine Watch: International Search Marketing Year in Review & 2011 Preview
  24. Search Engine Watch: 2011: The Year of Social SERPs, Bing Instant & Social Search
  25. Social Media Explorer: Three Marketing Trends for 2011
  26. Spin Sucks: Communication and Marketing Trends for 2011
  27. The Big Fat Marketing Blog: 7 Marketing Predictions for 2011 (Plus One for Good Measure)
  28. The Search Agents: The Search Agents Predictions for Online Marketing in 2011
  29. Vertical Measures: 9 Internet Marketing Predictions to Ring In 2011 from the Team at Vertical Measures

Web Design & Development / E-Commerce

  1. Marqui: Top Website Design Trends for 2011
  2. Mashable: 10 Predictions for Web Development in 2011
  3. Open Forum: 5 Design Trends That Small Businesses Can Use in 2011
  4. ReelSEO: eCommerce Video Trends To Watch In 2011
  5. Search Engine Land: 3 Important Ecommerce Trends To Watch
  6. Search Engine Land: 4 New Years Resolutions For Conversion Optimization In 2011
  7. Small Business Trends: Top Website and Website Design Trends for 2011
  8. Trends in the Living Networks: The rise of social shopping in 2011: 7 examples of where it is going

Affiliate Marketing

  1. Affiliate Marketing Blog: 35 Affiliate Marketing Predictions for 2011
  2. Affiliate Marketing Blog: 5 Hot Trends for Affiliate Marketers to Leverage in 2011
  3. ClickBooth: Affiliate Marketing Predictions for 2011: Will You Make The Cut?
  4. Zac Johnson: 2011 New Years Resolutions
  5. Wealthy Affiliate: Internet Marketing 2011 – Some BOLD Predictions


  1. B2C Marketing Insider: 11 Key Customer Loyalty Trends for 2011
  2. Business News Daily: 50 Big Ideas, Predictions and Trends for 2011 and Beyond
  3. Channel Insider: Top 10 SMB Technology Predictions for 2011
  4. ClickZ: Trends to Watch in 2011
  5. Computerworld: Top Ten Business Predictions for 2011
  6. eConsultancy: 10 digital predictions for 2011
  7. iMedia Connection: 7 experts’ predictions for 2011
  8. Information Week: 2011: What’s In Store For SMBs?
  9. MediaPost: Let’s Go To The Crystal Ball: 2011 Online Video Predictions
  10. PRWeb: 3 Key Press Release Trends For 2011
  11. ReadWriteWeb: 2011 Predictions: Richard MacManus
  12. ReadWriteWeb: 2011 Predictions: Mike Melanson
  13. ReadWriteWeb: 2011 Predictions: Sarah Perez
  14. ReadWriteWeb: 2011 Predictions: Curt Hopkins
  15. ReadWriteWeb: 2011 Predictions: Klint Finley
  16. ReadWriteWeb: 2011 Predictions: Audrey Watters
  17. ReadWriteWeb: 2011 Staff Predictions
  18. Search Engine Journal: 10 Things from 2010 that May Shape Your 2011
  19. Seeking Alpha: Five Things that Will Define Internet, Media in 2011
  20. SEOptimise: 30​ Web Trends You Have to Know About in 2011
  21. Silicon Beach Training: 10 Technlogy and Internet predictions for 2011
  22. The Awesome Blog: 10 Trends for 2011
  23. Trendwatching: 11 Crucial Consumer Trends for 2011
  24. USA Today: Top 5 trends for small business as 2011 starts
  25. VCCircle: Seven Technology Trends That Will Transform Your Business In 2011
  26. VentureBeat: VentureBeat’s top 10 tech trends of 2011

Related Topics: Channel: SEO | Features: General | Search Marketing: General | SEM Industry: General | SEO: General | Social Media Marketing | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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