Bing Hits All-Time High Market Share, But Isn’t Taking It From Google

bing-logoBing hit all-time high market shares in June for both “core search” and “explicit search” according to the latest comScore figures out today. But, Bing’s gains aren’t coming at Google’s expense; Google maintained its share in explicit search and made gains of its own in core search.

Here’s a look at what comScore is reporting:

Explicit search, June 2011 (doesn’t include image/contextual/Google Instant)

  • Google: 65.5% (essentially unchanged from May)
  • Yahoo: 15.9% (essentially unchanged)
  • Bing: 14.4% (up from 14.1% in May)

Bing’s 14.4% is an all-time high share of explicit search. Combined, Bing/Yahoo is now at 30.2% market share, up from 30% in both April and May.

Meanwhile, both Ask and AOL are at record lows of 2.9% and 1.4%, respectively.

Core search, June 2011

  • Google: 64.5% (up from 63.3% in May)
  • Yahoo: 17.5% (down from 19.6% in May)
  • Bing: 14.1% (up from 13.1% in May)

Bing’s 14.1% is an all-time high in core search share.

Overall search activity is up, comScore says. In June, there were 16.7 billion explicit searches, up 8% over June 2010. The core search figure is also up to 18.7 billion, a 14% gain over June 2010.

Related Topics: Channel: Strategy | Stats: comScore | Stats: Popularity | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Michael Block

    I think that it’s important to note that both AOL and Ask both run Google ads as members of AdWords’ search partners network. So, although Google’s search engine may be as strong as ever, this report does signal a gain of market share for adCenter ads at the expense of AdWords ads. I doubt that this is a shock to anyone at Google but it is relevant enough to point out.

  • Ken Mozlowski

    Do you mean June 2011 not June 2010? Unless the date of this article is in correct.

  • Matt McGee

    Thx Ken – good catch. I fixed that.

  • Kent Allen

    Having an alltime high of 14.4% is more telling to me. I’d venture to guess that the search engine history books are filled with engines that had 14.4% share at some point. I’d like to see them even higher, but I won’t be a user pushing them to higher levels. I still find Google results superior (and I’m not really a Google fan)

  • Eric Westerman

    That’s interesting – not what I’m seeing at all. I’m seeing some better Bing rankings for short tail resulting in LESS traffic than in the past.

    Obviously there are a number of factors that affect that traffic level beyond just keyword rankings, but I would expect some positive correlation that is not being seen.

  • brianfosse

    Has any analysis been done as to why Bing is gaining share? My guess would be that it is related to their new Rewards system. It was compelling enough to entice me to use Bing for a day, but I could see it driving long-term change for some users.

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