Bing, Yahoo Now Neck & Neck In US Search Market Share

comscore-logoBing’s slow growth in US search market share continues, and Microsoft’s two-and-a-half-year-old search engine is now practically neck-and-neck with Yahoo. Both, however, remain far behind Google.

The latest comScore numbers show Bing increasing its market share in November to an even 15 percent, while Yahoo’s dropped to 15.1 percent. Google holds 65.4 percent of the market, a small drop from October.


This is comScore’s “explicit” search measurement, which doesn’t include things like slideshows and certain Google Instant Search queries. It also doesn’t reflect mobile search queries.

For comparison to last year, comScore measured Google’s market share at 66.2 percent in November 2010, while Yahoo was at 16.4 percent and Bing at 11.8 percent.

ComScore hasn’t yet posted these numbers online, but we’ll update this post with a link when they do.

Postscript: Here are the official comScore numbers.

Related Topics: Channel: Strategy | Stats: comScore | Stats: Popularity | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • W.H.

    I have a feeling Bing might overtake Yahoo in a few years.

  • Christian4779

    I think when you look inside the YOY numbers Bing has grown substantially. 11.8% to 15% represents a 25% YOY increase in share.

    Yahoo fell off a bit, but so has Google so Bing has probably picked up some share from both Yahoo and more importantly Google. That hasn’t always been the case in the past.

    To say Bing continues to grow “slowly” is accurate in one sense, but then not in another. It is all about context, which is why numbers in short news stories don’t tell you much

    I would be curious to see what would happen if MS were to buy Yahoo or at least the part that deals with search and co-brand the search aspect of it. Combined it’d be 30% for the combined Bing/Yahoo and 65% for Google.

  • Rupert Clayton

    Bing’s growth is phenomenal. At 0.2% per month, it will be the leading search engine in…, erm…, ten and a half years. Based on Google’s one-year loss of 0.8% share and Bing’s gain of 3.2%, that’s more like twelve and a half years. Clearly it’s a tectonic shift.

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