CBS Buys Clicker Video Search Guide; Lanzone Becomes CBS Interactive Prez

CBS has wisely acquired internet TV guide Clicker, sometimes incorrectly called a video search engine. Clicker CEO Jim Lanzone has been named President of CBS Interactive. He’ll bring tremendous energy and intelligence (and a sense of humor) to the role. The acquisition price wasn’t disclosed.

Clicker raised roughly $19 million from investors.

CBS also owns TV.com as well as several other online properties. How TV.com and Clicker co-exist and interact remains to be seen. TV.com is a portal. But Clicker has the potential to be the front end and directory for all digital media content, if Lanzone’s vision is realized. Recently Clicker integrated Facebook’s instant personalization for programming discovery and customized recommendations.

CBS will need to resist the temptation to reduce Clicker to a promotional vehicle for CBS shows and properties in particular.

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Related Topics: Channel: Video | Search Engines: Video Search Engines

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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