Confirmed: Google Panda 2.5 Update Arrived This Week

panda-and-babyGoogle has confirmed that the latest iteration of its Panda algorithm update is live. Based on our tracking of the algorithm changes, this is Panda Update 2.5.

Google declined to share any specifics about what types of sites, pages or content this update targeted, instead only sharing the company’s default statement:

We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.

WebProNews reported this morning that the update rolled out on Wednesday, September 28. We’ve heard from other sources that it rolled out on Tuesday. It’s the longest gap between Panda updates since April.

Previous Panda Updates

Here’s the Panda update schedule so far, as we’ve tracked and had confirmed by Google:

Note that previously, we’d reported that this current update was Panda 2.4. We missed one in our counting and now have updated the story.

For more background, see the related stories below.

Postscript: See our follow-up story, Google Panda 2.5: Losers Include Today Show, The Next Web; Winners Include YouTube, Fox News.

Related Topics: Channel: SEO | Google: Panda Update | Panda Update News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • carmorgan

    Did you mean version 2.5? I believe 2.4 rolled out awhile ago:

  • http://Chris.Koszo Chris.Koszo

    Very interesting: several of my sites which were hit by the first Panda haven’t recovered yet. Only one recovered (at the end of July), but that has now lost 30% of organic the last 2 days. Only this one was hit in this latest panda, while none of the others were, even though they are similar sites.

  • Chas

    Thanks Google; I am getting more traffic, now and I didn’t do a thing- I don’t even have a blog.

  • Ralko

    Do you know if this update is global or only affects english/US sites? I own several spanish sites and I’ve seen no changes this week in traffic.

  • Brad Linder

    Yup, my site recovered most of its prior traffic when Panda 2.3 rolled out in July. Then on Wednesday night I watched in real-time as my hourly traffic started to dip…

    I was pretty sure something was happening and that it wasn’t due to anything I’d done. I suppose it’s nice to have confirmation, but I’d rather have my traffic back.

  • kurnia lim

    google panda update 2.5, why your URL is google-panda-2-4-update?

  • kurnia lim

    is that blog affiliated wih this blog? seems your content is same with that blog, and lot of posts too

  • Danny Sullivan

    We updated the story as noted but not the URL. We’ll fix that. And no, that’s just someone ripping off our content. Sadly, it happens to everyone. We’ll send them a notice.

  • bucatar

    my blog just recovered from the last update and this mornig they hit me again. I lost 70 procent of traffic, just like last time. They hit all over the world. I`m from Romania. It`s gonna happen every time they will roll the update? (excuse my english)

  • colino

    Can you give us the url of your site ?

  • CPE

    What is the main point of Panda updates flux and 2.5? How could Google realize?

  • Trond Lyngbø

    How to explain Google Panda in three words? Search Engine Organization! :-)

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