• http://www.excelliscorp.com E.I.

    Hey Marty, thanks for this article – great, concise read. I was surprised that there were no references to using multiple content authors so I wrote a response about that. We’d appreciate your thoughts: http://blog.excelliscorp.com/2011/11/08/content-marketing-staff-blogging/

  • http://monkeybarstorage.com Jason Weaver

    Thanks Marty. I love how you seem to focus on real value and connection with people. I met you at SMX West and have loved your info ever since. Thanks again.

  • http://www.yourmarketingroom.com Christina Gilman

    Great post. Even though content marketing is the hot new thing, a lot of business owners do not understand the power it can have for their business. Expanding on Letter A: Bring A-List writers, unfortunately many business owners will pay a lot of money to put an ad on the radio, but aren’t willing to pay for a good writer.