The Bottom-Line Benefits of Global Keyword Modeling

PPC advertisers have a range of choices when it comes to keyword bidding approaches, from rules-based to local and global model-based solutions. One of these – global keyword-level modeling – can lift performance by 25% or more, particularly for large, complex PPC campaigns.

There are two main approaches to bid optimization: rules-based and model-based. A model-based system uses historical performance data to train statistical models to predict future performance. For example, a model-based system could predict the bids necessary to achieve a 200% return on ad spend (ROAS) tomorrow. Rules-based systems, in contrast, use a pre-defined set of reactions to certain situations, i.e., "if ROAS is less than 200%, then lower bids by 10%."

Search Marketing Competitive Research: The Value of Keyword and Competitor Discovery

The advances in competitive search marketing tools, combined with the knowledge of how and why to use the available data, allow you to not only keep ahead of your rivals, but also create some competitive secrets of your own. This article explains how to use competitive intelligence tools to gain a more thorough understanding of your competitors, but also create the ideal strategy to turn those hotly contested searchers into your loyal customers.

Launch and Manage Multiple Sites – Challenges and Solutions

When people get into publishing websites they often start with some very basic ideas. However, the web is wonderfully organic, and things can grow on you. First your site grows in complexity. Then you go get another site. Then another one. And so forth. Eventually you end up with a diverse family of sites and often a big headache to go with it. This article covers the issues with running multiple CMS platforms and briefly overviews the major solutions available in the market today.

What’s the Secret to Video SEO?

Learn which video platforms comprise universal SERPs, the correlation of query intent, tagging, and how the combination affects a video’s chances in Google and Bing SERPs. Find out more about the results of recent study conducted by aimClear, the internationally recognized and highly respected online marketing agency based in lovely Duluth, Minnesota and historic Lowertown St. Paul.

Content Marketing is the New Black

Create good content. Become a ‘thought leader.’ Engage your customers. Sounds simple enough: just start blogging and tweeting and you’ll be widely quoted, shared on social networks, and respected in your industry in no time. Brand recognition will jump and unsolicited leads will start flowing. The objective is simple. The execution isn’t. Learn more about the challenges — and tactics — for successful content marketing.