Getting to the top of a Google search results page takes quality backlinks, but it doesn’t take as many as you might think.
How many links does it take? What is the cost of visibility?
Ranking high in Google’s results for your search terms is the key to increasing your company’s visibility on the internet. Being visible, being easy to spot and standing out from the crowd results in increased revenue for your business. Potential customers are much more likely to visit your website if it’s in the top five results of Google’s SERPs (search engine results pages).
Time is valuable, and no one has the time to dig through pages and page of results to find your website. Read More…
Shopping cart abandonment is a significant issue in the online marketing world. Studies show that between 50% and 70% of online shopping carts are abandoned before check-out. Forrester Research puts the number at 87% of consumers abandoning carts, with 70% of carts being abandoned just before check-out. Read more…
What keeps marketers up at night? It’s not dreaming about how they will spend their budget this year, which most industry surveys indicate is more than previous years. Instead, it’s how to justify their spend 12 months from now to skeptical company executives, and whether any of their marketing campaigns – web, social or mobile – will contribute to the bottom line.
Here’s the waking reality: without optimization, your bottom line is guaranteed to suffer. Testing is the only way you can know with certainty how to convert visitors to action. And to succeed year after year, optimization must become a core part of your business strategy.
Create good content. Become a ‘thought leader.’ Engage your customers. Sounds simple enough: just start blogging and tweeting and you’ll be widely quoted, shared on social networks, and respected in your industry in no time. Brand recognition will jump and unsolicited leads will start flowing. The objective is simple. The execution isn’t. Learn more about the challenges — and tactics — for successful content marketing.