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e-Solutions Spotlights
About e-Solution Spotlights…
e-Solutions Spotlights are produced in association with sponsors by Third Door Media, publisher of Search Engine Land. The opinions expressed are not those of the Search Engine Land editorial staff. Interested in being an e-Solution Spotlight sponsor? Contact us by filling out this form.
Staying On Course with SEO Audits
Navigating the constantly shifting online waters is a complex task. Throwing caution to the wind may land a site at the bottom of the “Google Ocean”. As master and commander of a website’s SEO, how does one manage the day-to-day health of the site’s performance while mapping a course to even greater treasures?
Whether you’re captain or just a deck hand, whether the site is small or commanding a whole fleet, join Covario to learn how to use site audits as a compass to guide the way.
Search Marketing Competitive Research: The Value of Keyword and Competitor Discovery
The advances in competitive search marketing tools, combined with the knowledge of how and why to use the available data, allow you to not only keep ahead of your rivals, but also create some competitive secrets of your own. This article explains how to use competitive intelligence tools to gain a more thorough understanding of your competitors, but also create the ideal strategy to turn those hotly contested searchers into your loyal customers.
Launch and Manage Multiple Sites – Challenges and Solutions
When people get into publishing websites they often start with some very basic ideas. However, the web is wonderfully organic, and things can grow on you. First your site grows in complexity. Then you go get another site. Then another one. And so forth. Eventually you end up with a diverse family of sites and often a big headache to go with it. This article covers the issues with running multiple CMS platforms and briefly overviews the major solutions available in the market today.
What’s the Secret to Video SEO?
Learn which video platforms comprise universal SERPs, the correlation of query intent, tagging, and how the combination affects a video’s chances in Google and Bing SERPs. Find out more about the results of recent study conducted by aimClear, the internationally recognized and highly respected online marketing agency based in lovely Duluth, Minnesota and historic Lowertown St. Paul.
Content Marketing is the New Black
Create good content. Become a ‘thought leader.’ Engage your customers. Sounds simple enough: just start blogging and tweeting and you’ll be widely quoted, shared on social networks, and respected in your industry in no time. Brand recognition will jump and unsolicited leads will start flowing. The objective is simple. The execution isn’t. Learn more about the challenges — and tactics — for successful content marketing.
The Bottom-Line Benefits of Global Keyword Modeling
PPC advertisers have a range of choices when it comes to keyword bidding approaches, from rules-based to local and global model-based solutions. One of these – global keyword-level modeling – can lift performance by 25% or more, particularly for large, complex PPC campaigns.
There are two main approaches to bid optimization: rules-based and model-based. A model-based system uses historical performance data to train statistical models to predict future performance. For example, a model-based system could predict the bids necessary to achieve a 200% return on ad spend (ROAS) tomorrow. Rules-based systems, in contrast, use a pre-defined set of reactions to certain situations, i.e., "if ROAS is less than 200%, then lower bids by 10%."
Holistic Marketing: Fitting All the Pieces Together
Online marketing is evolving at lightning speed today, with new moving parts being added in the blink of an eye. Today, marketers are managing Google AdWords and other PPC campaigns, natural search engine rankings, link building and tracking, and social media, to name a few.
This article shows how to achieve a holistic approach to marketing, using a suite of tools such as Raven Tools These tools allow viewing of PPC, SEO and social media together, and enable marketing team members to improve efficiency and ROI without letting anything fall through the cracks.
IP Intelligence: Understand Your Web Visitors Without Using Cookies
For years, marketers have been able to target customers using geo-location data. But now it’s possible to learn even more about an online audience, through “IP Intelligence” that provides geographic and technographic targeting. Learn about the tremendous opportunities that IP Intelligence offers marketers, including the ability to target ads without using third party cookies — a major plus when it comes to privacy issues.
Fresh Content is the New King
It used to be enough to say that "content is king." But the proliferation of content on the web today means that if you want to create value and drive traffic to your website, it’s smarter to say "fresh content is king." For marketers and web businesses, the challenge today is to continually create and refresh unique content to remain relevant. Find out how you can develop and acquire ‘fresh’ content for your website, and what you need to look for in a content partner.
