• Tom Bourlet

    So many travel companies have been hit over the last couple of years, very much interested to see Search Metrics SEO Visibility for Expedia next week to see how they’re doing.

  • Durant Imboden

    If Expedia has been hit by a penalty, have the sites that sold links or guest posts to Expedia also been penalized, or is this just a case of “let the buyer beware”?

  • Rob Bruce

    It’s good to see that big brand favoritism isn’t an absolute with Google. With yesterday’s actions against Expedia, they are clearly showing the SEO community that if you do the crime, you do the time. Unfortunately for the little guys in the space – the “time” is generally probation + time served for big brands like EXPE – thus equaling a mere slap on the wrist for the rule breakers. But a step in the right direction nonetheless….

  • Rob Bruce

    It’s good to see that big brand favoritism isn’t an absolute with Google. With yesterday’s actions against Expedia, they are clearly showing the SEO community that if you do the crime, you do the time. Unfortunately for the little guys in the space – the “time” is generally probation + time served for big brands like EXPE – thus equaling a mere slap on the wrist for the rule breakers. But a step in the right direction nonetheless….

  • http://www.ducktoes.com/webdesign/seo.php Cathie Dunklee-Donnell

    I wonder what they did. I tried to see for myself. According to Majestic SEO they have over 10 million backlinks so it’s hard to tell.

  • http://www.ducktoes.com/webdesign/seo.php Cathie Dunklee-Donnell

    I wonder what they did. I tried to see for myself. According to Majestic SEO they have over 10 million backlinks so it’s hard to tell.

  • antonio

    whoever does SEO should have known this would eventually happen to them…

  • mike

    this will be treated in same way Google deals with ALL large companies, they will receive preferential treatment in the recovery process. Unlike smaller companies which take months for Google to respond to they will recover in days.. Case in point Rap Genius . Which took 10 days to recover form a serious penalty , that would take 8-12 months for most others ( that is they could even recover)

  • mike

    Sure everyone can get penalized but the true test of favoritism is how long the recovery is …..just wait my bet is 10 days or less

  • http://www.uncorkedventures.com/ Mark Aselstine

    Exactly. Receiving only a 10 day penalty for a family owned business, would necessitate an act of God, or similar. For a big brand like Expedia, you can cheat, reap the rewards and lose revenue for less than 2 weeks (at least that’s been the recent set of examples). Personally speaking, that doesn’t seem like much of a penalty

  • http://www.burgoblog.com Matt Burgess

    Interestingly enough, this doesn’t seem to have spread to their international sites… in Australia, for example, they still have a very strong presence in the SERPs.