Facebook Launches In-Depth Guide For Businesses

Late yesterday Facebook announced “Facebook for Businesses” providing users clear and concise directions for properly marketing on Facebook.  This is very similar to last month’s “Twitter for Newsrooms” as both are official resources for entry level participants.  The variety of marketing options on Facebook can be daunting for new marketers, but this guide does a great job explaining the various opportunities Facebook has for businesses.

The Facebook for Businesses focuses on pages, ads, sponsored stories and the main platform.  It was a bit surprising to see the places weren’t pushed further in the content since it’s an area that confuses businesses.

Here is a look at some sample recommendations that Facebook makes about pages themselves:

  • Set some goals: Use your goals to shape the content on your Page to ensure it is useful and relevant
  • Share exclusive content: Post photos, videos, menus or other “sneak peaks” about new products and events
  • Check your page daily: Set aside 5-10 minutes each day to post updates and respond to comments
  • Create a Conversation Calendar: This will help you remember when, where and what to post

Of course this comes at a perfect time as Google+ is struggling with how to implement businesses on their network.  Previous  networks have fizzled out when new competition arises, but this announcement and the “Awesome Announcement” this month, are signs Facebook plans to stay on top of the social food chain.

Related Topics: Channel: Social | Facebook | Social Media Marketing


About The Author: is the Chief Marketing Officer for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • Matthew Read

    Great timing with this, the one annoyance with Google+, at the moment, is that it doesn’t integrate businesses. I think when Google+ implements a business feature it will change things but Facebook have done the right thing by making the most of this hole in Google+ while they can.

    Also, it is actually a really useful guide, Facebook can be confusing for businesses and this does help quite a bit.

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