FTC Commissioner: Google’s Buzz Launch Was ‘Irresponsible Conduct’

An outgoing FTC commissioner has slammed Google over the way it launched Google Buzz last month, calling the episode a case of “irresponsible conduct.” According to PC World, FTC Commissioner Pamela Jones Harbour also said Google and other online companies may face tougher penalties if they don’t do a better job of protecting consumer privacy.

The PC World article includes some strongly-worded criticisms about how Google launched its Buzz social networking service:

“Google consistently tells the public to ‘just trust us,’” she said. “But based on my observations, I do not believe consumer privacy played any significant role in the release of Buzz.”

A reasonable consumer would conclude that the launch of Buzz was a “material change” their relationship with Google’s Gmail, she said. “When users created Gmail accounts, they signed up for e-mail services,” she said. “Their expectations did not include social networking.”

Negative reaction to Buzz was quick and widespread after its February 9th launch. Google immediately began changing how Buzz works, and eventually issued a public apology that said Google “failed to appreciate that users have differing privacy expectations.”

But Commissioner Harbour also took exception to that approach during today’s FTC privacy workshop.

“I would like to see the commission take the position of intolerance toward companies that push the privacy envelop, then backtrack and modify their offerings after facing consumer and regulator backlash.”

Harbour, whom PC World says is leaving the FTC next month, also spoke critically of Facebook’s long-running privacy issues, and called for online companies to use encryption more often to protect their users personal data.

Related Topics: Channel: Social | Google: Buzz | Google: Critics | Legal: Privacy | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://twitter.com/MichelleObama7 Clifford Bryan

    It’s not as bad as it sounds.

    Commissioner Pamela Jones Harbour said in her final speech “For the last time, I note that my comments today reflect my own views, not necessarily those of the Commission or any other individual Commissioner.” http://www.ftc.gov/speeches/harbour/100317privacyroundtable.pdf

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide