The uncontested paid search problem—and what it’s costing you
You may be bidding against yourself on Google without even knowing it.
Edna Chavira on April 7, 2025 at 4:20 pm | Reading time: 1 minute

Are you paying too much for branded search ads, even when you’re the only one bidding?
A hidden flaw in Google Ads could be driving up your CPCs unnecessarily. You’re not alone. And you’re not imagining it.
Join Jenn Paterson and John Beresford from BrandPilot AI for The Hidden Cost of Google Ads: Solving the Uncontested Paid Search Problem where they’ll reveal:
- Why CPCs are inflated on branded terms—without active competition
- How this self-bidding trap happens, and what it’s costing you
- The true scale of wasted spend across paid search accounts
- How to stop this problem and take back control of your brand budget
This is the insight your campaigns—and your budget—deserve. Save your spot here!
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