• http://www.SearchMarketingCommunications.com Tim Cohn

    “The ROI on mobile and tablet advertising will increase as a result of the unmatched relevance of proximity” – For search or display?

  • http://screenwerk.com Greg Sterling

    If I have to pick one: search

  • Lauren Singletary

    Tim, I imagine that the ROI for search will increase. Search marketing being a form of direct response marketing lends itself incredibly well to people on the go who are actively searching for a solution. Mobile platforms will have a much bigger impact on search advertising than display display advertising.