Google Acquires Katango ‘Magicians’ To Improve Google+ Circles

google-katangoFinding it too much hassle to organize your friends and contacts into circles on Google+? Google may have a solution on the way, thanks to the company’s acquisition of Katango.

Katango launched this past summer with an iPhone app that automagically organizes Facebook friends through an algorithmic approach that looks at profile information, past interactions with friends and the interactions friends have with each other.

Google+ Product VP Bradley Horowitz just confirmed the acquisition in a post on Google+, saying

In the earliest days of Google+, I alluded to the fact that we had big plans for Circles. Are you ready for some magic in your Circles? These folks are magicians!

Katango’s website also confirms the deal; it now redirects to a page on Amazon’s servers with this message:

Katango was founded a little over a year ago to develop social algorithms that improve people’s online social interaction. We’re excited to join the Google+ team and carry on fulfilling that mission. Google+ is seeing tremendous momentum, so it’s a perfect time to join and make Circles smarter for millions of people.

While Google heralded the Circles feature as a key element separating Google+ from Facebook and other social networks, some users and critics found Circles too laborious to use. Slate’s Farhad Manjoo, for example, likened using Google+ Circles to arranging seating charts for a wedding. “And take my word for it: After you do it for your wedding, you’ll never want to do it again,” he said.

If Katango’s technology can solve (or reduce) that friction — and some have been very bullish on its capabilities — then Google may have just made a very smart buy.

Related Topics: Channel: Social | Google: Acquisitions | Google: Google+ | Top News

Sponsored


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide