Analytics & conversion

Google Analytics Webmaster Tools SEO Reports Now Available

Google Webmaster SEO Rep 1304428070In June, Google released a limited beta of Webmaster Tools integration with Google Analytics, where you can view search query data from Webmaster Tools directly in Google Analytics.

Google just announced this feature is now available to everyone!

You can find the new reports under the “traffic sources” > “search engine optimization” section of the new Google Analytics. The new reports there include:

  • Queries: impressions, clicks, position, and CTR info for the top 1,000 daily queries
  • Landing Pages: impressions, clicks, position, and CTR info for the top 1,000 daily landing pages
  • Geographical Summary: impressions, clicks, and CTR by country

Here is a sample screen shot:

Analytics Webmaster Tools

I have several older screen shots from our blog post in June.

Related Entries:

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.