Google Analytics Webmaster Tools SEO Reports Now Available

In June, Google released a limited beta of Webmaster Tools integration with Google Analytics, where you can view search query data from Webmaster Tools directly in Google Analytics.

Google just announced this feature is now available to everyone!

You can find the new reports under the “traffic sources” > “search engine optimization” section of the new Google Analytics. The new reports there include:

  • Queries: impressions, clicks, position, and CTR info for the top 1,000 daily queries
  • Landing Pages: impressions, clicks, position, and CTR info for the top 1,000 daily landing pages
  • Geographical Summary: impressions, clicks, and CTR by country

Here is a sample screen shot:

I have several older screen shots from our blog post in June.

Related Entries:

Related Topics: Channel: Analytics | Google: Analytics | Google: SEO | Google: Webmaster Central | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Ralph

    I had a bit of a play with this yesterday and I couldn’t break out the data according to my Google Analytics profiles that correspond with my WMT profiles for each locale I.e. When I tried to look at UK only, for instance, I got a ton of US data e.g. US was driving equal impressions to UK.
    I’m sure I’m missing something on matching profiles, but when I tried to do so it removed all data from profiles that weren’t selected so I only seem to be able to link one country at a time.
    Anyone with tips for international settings on a .com with subfolders for each country please feel free to share!

  • Nathaniel Bailey

    We use different emails for analytics and webmaster tools, so Im gunu have to look to see if we can still set this up, but it sounds good for a fast report.

    Anyone noticed this link its linked to when you click on the button “Set up Webmaster Tools data sharing”, yet again, another jam packed information page from google lol

    Anyways, back to associating our analytics account’s’ with a different WMT account.
    For example we have, for WMT and our own work emails for analytics, for example

    Does anyone know if we can use this new section in analytics like this? So we can all associate our accounts ( with the single WMT account (

  • Simon Serrano

    These are the exact same numbers that appear in GWT, right? Or are they more detailed/accurate because they’re tied directly into GA?

  • Jim Barnett

    Yeah – Rand over at SEOMoz mentioned this. I had a play with it first thing this morning – very cool and useful, however, it’s essentially the same stuff as Webmaster tools but has a little more detail like Simon mentioned.

    It simply means you don’t need to keep flipping between GWT and GA – good call Google.

  • Faith

    I have yet to use the Google Webmaster tools…I have been using Analytics for quite some time now though, and so far I love what they offer. I’m sure I would be just as happy with the Webmaster tools so I’m going to have to carve out some time to set that up now that they’ve been integrated with each other.

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