Google And Virgin Air Offer Clever Chromebook Promo

Google and Virgin America have teamed up in a clever Chromebook promotion that will benefit both brands. The airline sent out an email this morning that offers a free Chromebook test drive, “From July 1 to September 30 . . . on select flights from San Francisco, Dallas-Fort Worth, Boston, and Chicago, exclusively on Virgin […]

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Screen Shot 2011 06 30 At 9.33.34 AMGoogle and Virgin America have teamed up in a clever Chromebook promotion that will benefit both brands. The airline sent out an email this morning that offers a free Chromebook test drive, “From July 1 to September 30 . . . on select flights from San Francisco, Dallas-Fort Worth, Boston, and Chicago, exclusively on Virgin America.”

This helps give users hands-on access to Google’s PC alternative (an iPad with a keyboard) and it helps Virgin further brand itself as the coolest of domestic carriers (with WiFi on every flight). I suspect this will prompt a few flyers to switch from a dreary airline like United (I’m a United frequent flyer) to a more fun and progressive airline like Virgin (with plugs under every seat).

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Virgin has been more experimental and social in its marketing vs. other carriers. It was also the source of the inaugural offer launching the new Loopt “u-Deals” program.


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About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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