• http://twitter.com/BrianSPatterson Brian Patterson

    I need to thank my friend, Michael Salvo, for the tip on including a link to search results in an email signature. Brilliant idea from him – http://www.washingtondcseo.org/michael-salvo.html

  • SuggestRank

    We are working on autocomplete reputation/analytics for 3 years. In 2011 we created a little script named “SuggestCloud”. Our script is working with Wordle too, and uses Google, Bing, Yahoo, Youtube, Google Images and Google News autocomplete suggestions. You can see this script in action and some examples here : http://www.suggestrank.com/suggestcloud.php (in French)

  • Darrell Weaver

    Great article and an issue that I’ve had clients calling me about. Brian hints at a powerful technique of having someone else search for your brand/name plus keyword….INSERT oDesk job or crowd sourcing? Is that considered Black Hat or just savvy SMO? Thoughts?

  • Mike Moriarty

    Just to add on to Brian’s thoughts, we’ve seen problems for lawsuits, bankruptcies, DUI’s and show up in the top 3 autocomplete suggestions for individuals from events years and years ago.

  • Kat Haselkorn

    Great article Brian! I like seeing how social media can be used to improve reputations, not just to damage them…

    I think we’ve all seen the issues twitter and facebook and other networks can cause for individuals, so it’s great that there is a professional and personal advantage to setting up these profiles as well.

  • http://twitter.com/BrianSPatterson Brian Patterson

    Hi Darrell, there are certainly some black hat strategies. Google’s statement at SMX West a few years ago is that any attempt to manipulate Autocomplete will be deemed “abuse” and subject to “corrective action”. Here is Danny’s tweet from it: https://twitter.com/dannysullivan/status/45208561738985472

  • Kyle Haze

    This is really useful info and a very thorough piece. Thanks for sharing.

    I especially like the idea of adding keywords in your email signature. It’s such an easy tweak and yet can make a huge difference with how you develop your online brand or persona.

    Thanks for including tips for both big name CEOs and us little people.

  • David Haselkorn

    Very interesting, had never thought about it. Kind of like home sales: power wash the front patio and trim the front hedges – the first impression before the first impression.

  • http://www.facebook.com/brian.monica.5 Brian Monica

    I love the points about Steve Balmer! And while he is a bit over the top, we should still credit him for the success he’s been a part of.

    I’m sure that Press Releases and other targeted marketing efforts can help with this as well. If you work in the education field, communicating your name and some of your ideas to newsgroups, unions, or other areas could help generate a “white hat” way of getting more mentions, searches, etc to help repair your personal brand.

  • 360Partners SEO Team

    Very interesting. Do you think these strategies apply to the actual corporate brand or product search queries, in addition to the queries on individuals’ names?

  • http://twitter.com/BrianSPatterson Brian Patterson

    Good question. The values recommended in this article are more focused on individuals. We did similar research for brands, which you can find here: http://searchengineland.com/how-google-autocomplete-can-affect-your-seo-orm-strategy-131412

    There is definitely some overlap. Notably, ‘Facebook’ appears on both top 10 lists, so it would be applicable for both brands and individual names.

  • http://twitter.com/BrianSPatterson Brian Patterson

    I like that analogy :-)

  • http://twitter.com/BrianSPatterson Brian Patterson

    Pretty interesting – do you have an English version that I could play around with?

  • http://twitter.com/BrianSPatterson Brian Patterson

    Hi Brian, all great ideas! Press Releases certainly help get some content out there with your target keywords, and using newsgroups is an old-school, effective way to get some buzz if it is relevant

  • http://twitter.com/BrianSPatterson Brian Patterson

    Thanks, Kyle. Glad you liked it! Michael Salvo in Washington DC tipped me off to the email signature thing, so all credit goes to him on that.

  • SuggestRank

    Hi Brian, we just have developped an English version for you here : http://www.suggestrank.com/en/suggestcloud.php .

    Technically, we generate suggestions in English for the USA (eg. for Google : hl=en and gl=us) from Google Search, G Images, G News, Bing Search and Yahoo Search.

    How do we generate a lot of suggestions for each search engine ? In fact we generate kw+a suggestions, then kw+b, kw+c, and so on for the whole alphabet and for each search engine.

    We have generated 3 examples of English “suggestclouds” on the page, for “Obama”, “Apple” and “Steve Ballmer”. Lots of negative words appears in Ballmer’s SuggestCloud : “idiot”, “crazy”, “worst”, “fired”, “frankenstein”, “trouble”, “nightmare” … and so on.

    SEO’s and webmarketers can also use our tool to discover some keywords other tools don’t deliver, because Bing or Goole News suggestions are not the same that Google Search ones.

    We think SuggestCloud is a great tool to see an “autocomplete
    reputation” at a glance for any brand, product, personnality or keyword.

    We also think – like you do – that “autocomplete reputation” will be
    more and more strategic for brands, personnalities and e-commerce. It
    REALLY IS the first impression, and not only in Google Search.
    Autocomplete is (or should be !) everywhere search is.

  • eDigitalFields

    Today. it’s necessary to build reputation over the web. The little negative reviews impact a lot to the overall reputation of business. There are also some tools, like topsy and socialmention, using it with a search of business or an individual name will helpful to find the real time data and other information to directly update if found negative. Second, the social media are also plays an important role building up a reputation.

  • http://kenmorico.com/blog Ken Morico

    Can someone explain how having a twitter account (or any of the profile sites) can help with Google autocomplete? The profile is just a webpage like any other, right?

  • http://twitter.com/BrianSPatterson Brian Patterson

    Hi Ken, It is more of a small, incremental step. If you have a strong Twitter presence, people will naturally search something like “Ken Morico Twitter”, which Google will start to see as a natural search phrase for Autocomplete.

    Also, you can include your other target words in your description, tweets, etc.

    And, you can use the bitly technique mentioned above of linking to a search results page, and periodically tweet those things out and get your followers to do the searches that you want.

    Overall, it is just one of many tools needed to manipulate Autocomplete.

  • http://twitter.com/BrianSPatterson Brian Patterson

    Very cool, thanks for doing that. Another tool that I use for research for target Autocomplete records is http://ubersuggest.org/

  • Dennis Brennan

    Spot on Mike and that’s why I’ve recently started following some of the Reputation Management leaders like http://ReputationChanger.com so as to keep abreast of those skeletons in the closet that many human beings possess…