• LookingConfident

    Hi Greg ….

    I must be missing something. I’ve seen Google’s Q4 Report a lot different than many.

    In reading Google’s Report, these areas had initially caught my eye.

    Total Revenues – $6.67 billion (Q3 – $5.94 billion) – UP 8.9% Q/Q

    Yet, it appears that revenues were DOWN by 1% Q/Q for Google-owned sites that had generated revenues of $4.42 billion [$3.96 billion in Q3], or 66% [67% Q3], as a percentage of total revenues?

    And revenues were UP by just 1% on Google’s partner sites, that had generated revenues through AdSense programs, of $2.04 billion [$1.80 billion in Q3], or. only a 1% rise to 31% [30% Q3], as a percentage of total revenues.

    TAC – Traffic Acquisition Costs, the portion of revenues shared with Google’s partners is shown to have increased to $1.72 billion [84% of $2.04M – UP $160M Q/Q], and compared to TAC of $1.48 billion in the fourth quarter of 2008.

    Increased revenues for Google were not unexpected. But much of that increase could be attributed to it’s DoubleClick Exchange, is what I believe. – That AdX has almost ‘stolen a march’ at this very early juncture, is surely reflected in the almost 9% Q/Q increase, in Q4.