• grs_dev

    Hmmm. Then where did they get the remaining $10.5B from?!

  • Kannermanner

    Very interesting and revealing infographic – but I’d like to more about the comprehensiveness of this study. If the company-specific metrics are exclusively culled from 2,600 accounts who submitted to WordStream’s AdWords Grader – I wonder what the utility is in calling out the top 5 spenders within each sector.

  • http://twitter.com/victorpan victorpan

    You can learn more about the method of the study by visiting the link provided in the article. We’ll be more than happy to answer any questions there.

    To answer your question on why we included the top 5 spenders – it’s an easy way for non-search marketers to relate to in a very technical field. It also helped removed the need to explicitly define each industry category.

  • http://www.facebook.com/peter.mutiso1 Peter Mutiso

    This means that the finance niche is very lucrative

  • http://twitter.com/AmitGhare Amit Ghare

    That’s why google hate SEO. Make lots of updates to turn people to PPC….. We are waiting for

    Yahoo CEO Marissa Mayer Action

  • http://twitter.com/DevInVancouver Dev In Vancouver

    Naturally! With SERP quality having diminished considerably over the course of the last year, many legit SOHO & SMB businesses who could afford to do so had no choice but use G’s PPC model, or lose all/majority of traffic previously enjoyed from G. Very, very subtle bait & switch. Seems to be the trend these days amongst the major web properties.

  • http://www.kernelscorner.com/ Kernel’s Corner

    The name of the first industry itself speaks for how much they’re spending. Am I the only one who finds it quite funny?

    Well, Amit’s right: after Penguin and Panda there’s no wonder they’re tightening on SEO and focusing more on PPC. One more ‘black and white animal’ to be included in the updates and everyones gonna jump over.

  • Yousee

    After the Panda and Penguin lots of business owner were force to opt for the Adword campaign inorder to keep their business ticking.

  • cjvannette

    You don’t say.

  • playiteasy

    To: press@google.com
    Cc: washington.field@ic.fbi.gov
    Bcc: san.francisco@ic.fbi.gov
    Google, Inc. –you can work with me and the relevant authorities on a ‘deal’, or we will go to court and I will ask that the judge put a temporary restraining order on your use of Ad Words without a child porn filter, at least until the CP matter is adjudicated. Google can’t offer something that is unlawful to possess, and/or facilitate snd/or aid and abet that offer, which is a crime (US v Willaims).

    I understand that there is a ‘due process’ issue with this, but the authorities can’t be approving, de facto, ongoing sexual abuse of children, under its watch.
    D. B.