Facebook ad costs fall as traffic and lead performance improves: Report
Facebook ad performance improved in 2026, with traffic CTR rising 12.87% to 1.93% and CPC falling 14.29% to $0.60.
Topic: WordStream
Why CPC inflation starts before the auction
Rising CPCs start before the auction. Learn how brand, reach, and post-click experience shape paid search performance.
Why the SEO vs. PPC debate is finally over
AI shifted buying decisions beyond the click, making SEO and PPC complementary parts of the same strategy instead of competing choices.
Topical authority, declared: How Search Engine Land bucked the editorial traffic decline
Can entity SEO transform publisher performance? See how Search Engine Land increased organic visibility and AI Overview citations using topical authority and Knowledge Graph optimization.
Google Ads costs keep rising, but conversion rates improved in 2025
Google Ads is getting more expensive, but advertisers improving conversion efficiency are still finding ways to grow.
Paid media efficiency: How to cut waste and improve ROAS
Up to 30% of paid media spend is underperforming. Learn how to audit accounts, prioritize spend, and improve measurement.
Why CPC keeps rising – and what to do
CPC is on the rise across most industries. Here's what's driving the trend and how you can protect your margins.
Social media beats SEO as SMBs’ top traffic source, survey says
Social now leads search, SMBs are frustrated by AI summaries, and most visibility still depends on the homepage.
How to deliver monthly PPC reports clients love
Elevate your monthly PPC updates with clear, insightful stories that showcase results, highlight value, and strengthen client loyalty.
Google Gemini is the most trusted LLM for PPC strategy
AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice carefully.
Stop sabotaging your PPC success: 13 traps that kill growth
Scaling too fast, hiding help, micromanaging teams – break these bad habits and build a smarter, scalable PPC operation.
Ex-Hubspotters reveal 5 SEO insights about HubSpot’s traffic woes
Hot takes have been flying about why HubSpot's organic traffic declined. Here are perspectives from ex-employees.
57 insightful Facebook statistics for marketers in 2025
Almost 25% of marketers say Facebook has the best ROI of all social platforms. Here are more stats.
CPCs keep increasing – here’s what you can do about it
Thrive amid rising CPCs: Focus on optimization, diversification and insights to spend smarter and achieve your digital marketing goals.
Facebook Ads 2024 data: Clicks and conversions up, costs down
Facebook's stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience.
How to transform your Google Ads headlines with anti-audiences
Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.
The fallacy of CTR as a KPI: Redefining PPC ad success
Click-through rate is no longer the measurement of ad relevance and quality it once was. Here's where you should focus now.
Top 5 ways to stay up to date on paid search trends
Stay on top of crucial updates in paid search. Discover five effective ways to stay informed about the latest trends and changes.
How to find ideal niche keywords
Boost your SEO! Uncover how to find ideal niche keywords, decode search intent, and implement them in your strategy for increased visibility.
The best word count for SEO… doesn’t exist!
Here's why you should forget about word count when producing SEO content and what on-page SEO elements to focus on instead.
Search ad conversion rates down, cost per lead up in 2023
While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.
Is click-through rate a valuable SEO metric?
While CTR is not a confirmed ranking factor, it is still useful for tracking organic search performance and improving SEO campaigns.
How to write a content marketing mission statement
Give your content marketing efforts a greater purpose with a mission statement. Learn how to create one in three steps.
This day in search marketing history: March 16
Google to sunset Universal Analytics, plus: Google's doorway page penalty, over-optimization, Chrome’s paid link penalty ends and more.
This day in search marketing history: March 14
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
This day in search marketing history: February 13
Google AMP stories launch, plus: unconfirmed algorithm updates, faceted navigation and infinite scroll, AdWords display URL policy and more.
This day in search marketing history: January 7
The Spam Clock targets Google spam, plus: link removal request figures, loads of new tools and features, major search deals and more.
New report shows Google cost per lead has increased for 91% of industries
The data was pulled from over 79K client campaigns running search ads from October 2021 through September 2022.
Your AI and ML primer — and why it matters for search; Friday’s daily brief
Plus, the latest trends in local search: personalization and depth of content
Yet another automation feature rolling out in Google Ads; Friday’s daily brief
Plus, a deep-dive into FLoC cohorts and opportunities for advertisers.
5 ways videos can help businesses generate more revenue
Grab your audience’s attention and keep them engaged with your brand.
Data roundup: Resources to help you market more effectively during COVID-19
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment.
Advertisers signal glimmers of optimism, start spending again
Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase.
Google adds website links to ‘Call Ads’
The optional link relieves call-volume pressure and can result in 'fewer accidental calls and more qualified leads' says the company.
SMX replay: Brand to demand, the full funnel approach
Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their messaging.
How much should we care about voice search? It depends on target audience
A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy.
SearchCap: Future of search & SMX Advanced ideas
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wanted: Session ideas for SMX AdvancedDec 20, 2018 by Chris Sherman We’d love to hear from you if you have a great idea for a session that you think should be […]
SearchCap: JavaScript nofollow, Google restaurant bookings & remarketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Compare 17 top SEO tools and platformsDec 18, 2018 by Digital Marketing Depot Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, […]
SearchCap: Google hotel packs, impression share target & user comments in search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cast your vote: Let’s give ‘exact match’ real meaning with a new nameNov 19, 2018 by Ginny Marvin We’re holding a totally unauthorized vote to rename exact match. Cast your best […]
SearchCap: Reporting delays in Google Search Console, navigate in search & structure data
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ‘Navigate’ query prompts Google to ask, ‘Were do you want to go?’ Oct 19, 2018 by Barry SchwartzA new one-box answer now gives you quick access to driving directions in Google […]