• http://screenwerk.com Greg Sterling

    Yep. It will only continue for the foreseeable future. 50% of usage in many categories is at home.

  • The Trade

    “In other words, if Bing were to capture the default toolbar position on the iPhone it would potentially mean 50 percent of search queries would be diverted away from Google.”

    But wait, isn’t that 50% *of iPhone search queries,* and 50% not total mobile searches?

    With Comscore’s most recent market share data putting Apple at ~25% of the domestic smartphone market, aren’t we actually talking about just ~12.5% of mobile search queries?

    Not that that’s tiny… but it’s much lower that I would have actually assumed originated from the search bar, and about a quarter of what that the wording of the post suggests.

  • The Trade

    sorry for the typo, I meant “and not 50% of mobile searches”