• Durant Imboden

    If the proposed remedy is “worse than doing nothing,” then wouldn’t it make more sense for the EU to do nothing?

  • rlbrandt

    Do you think the sanctions were justified? Do you see evidence of biased search results from Google?

  • Roman M

    hmmm..let me think ;-)

  • phill1000

    the best thing for consumers would be to improve organic search results prominence….. but I guess that wouldn’t involve any money changing hands so is not a answer even though it is the best way to protect consumers rather than more exploitative ads at the top of the search results.

  • Thomas

    almost worth moving to France for the free ride. :/

  • http://www.antivenom-seo.com Brandon Shallenberger

    So do retailers like Walmart have to advertise smaller competitors like target in their sites( bad example for EU, but you get the point) ?

  • CaptainKevin

    Of the 3 alternatives Google agreed to post, how many will be small business websites? My guess is that it will be 0. The EU settlement will have little impact on small businesses that are being driven into Adwords as their only way to be found in Google. The only way for regulators to remedy the problem is to split Google’s search business from everything else Google owns or has a financial interest in so that their other companies, products and services can compete on the same level playing field as everyone else. These small settlements by regulators are weak and lack anything of substance that would benefit free markets as a whole. Google controls nearly 68% of the search market and 1/3 of all global online advertising. The FTC, EU, etc. apparently have no idea what it’s like operating a small business, that relies on some visibility online, nor do they care.

  • phill1000

    I couldn’t agree more!!!!!

  • Durant Imboden

    A better example would be Walmart having to advertise Target, Kmart, and Costco. (The proposed settlement isn’t about free competition or the consumer–it’s about protecting an ogilopoly.)