• http://www.andykuiper.com/ Andy Kuiper – SEO Analyst

    Informative data – thanks Myles :-) I’m surprised Bing does so well vs Google re: Geo-Modified Vs. Non Geo-Modified Keywords. I would have thought Google would easily be ahead in that regard, as they have been adding more and more ‘local intent’ search queries to their ‘list’.

  • Johnny Moran

    This is awesome data to be able to share with potential clients. Thanks for doing this.

  • http://www.tone.co.uk/ Anthony

    Interesting findings Myles. This confirms the importance of being present on Google Places, especially for short tail keywords. Once a business is listed and optimised on Google Places it’s then about standing out in the SERPs. Getting reviews is the most obvious method of standing out but there are more ways as covered in this post by local SEO expert, Nick Rink http://www.tone.co.uk/google-plus-local-make-your-listing-stand-out-from-the-crowd/ Added this post to my Buffer :)

  • http://www.buzzmaven.com/ Scott Clark

    My question would be, which search engine is the most franchise-aware? I think all three get confused bout a national brand with locally owned presence sometimes.

  • Scott Davis

    The reason to focus on Google is over 90% of your website search traffic comes from Google… Yahoo, Bing, AOL, etc account for the other 10% of your search traffic.

    As far as Google and local results go… if you have a Google map listing with the appropriate keyword stuffed name field, you can show up over high domain authority sites solely on the basis of that map listing.

    We’ll hope Google fixes this ASAP… but it has been a problem since early January 2014 with no hope in sight for normal local results returning to SERP.

  • Scott Davis

    If you want an example, Google “A Bargain Appliance Repair” in any city.

    They’re a lead generator company that seems to think they can list their clients with keyword stuffed name fields (regardless of the local repair company’s name) on Google maps all across the country while routing all leads through their website or a dummy placeholder website with no company name on it & their automated answering service, in order to sell those leads to the alleged businesses THEY have listed on Google Maps. (think TripAdvisor, but for appliance repair services)

    And yes… if you couldn’t tell, I’m tired of reporting this to Google twice a month since January 2014… with examples, urls, screen shots, actual company names, business location photos showing actual company names, contact information & how it violates the terms of service for Google maps.

  • http://jameshalloran.net/ James R. Halloran

    And Google is on top AGAIN! I guess you’re right — this is just yet another reason to add your focus on Google search.

    I honestly thought Yahoo would do better than Bing, but apparently that’s not the case. They’re both lagging behind tremendously in regards to Google. Thanks for sharing this, Myles!

  • Bright_Local

    Hi Scott. We actually included franchises in with the ‘local business websites’ group for purposes of this study. Essentially we assumed that any business which provided a service in a local area – which a franchise does – is a local business. This is distinct from larger sites such as Yelp, BBB.org, local gov sites which provide information but don’t provide a local service.

    However we don’t have data broken out for franchise sites on their own. Sorry about that

  • Bright_Local

    Hi Andy. Yeah i was surprised that Google returned more local results when a location wasn’t added to the search term. Google does appear to be more sophisticated than other engines in the way it uses location factors and it certainly puts more weight behind it’s local results and the quality of the data.

    Interestingly both Yahoo & Bing have recently updated the designs of their local results so maybe this will be coupled with greater belief in their local products and more local results being used. Certainly Yahoo’s addition of Yelp reviews will add much need review content to Yahoo local results

  • Ralph D. Klonz

    Thanks for the Data. Great info. Matt Cutts said they will increase consideration for Local Businesses in the future

  • http://www.whyihatechase.com A.A. Mauritz

    Considering that approximately 80% of small (local) businesses don’t have a website presence at all will the percentage (local share) of search results remain the same as more small businesses come online? My guess is yes.

  • http://www.whyihatechase.com A.A. Mauritz

    Yahoo when it was ‘Overture’ did a great job with local, especially ‘small local’ but those days are unfortunately long gone.

  • ashutosh rajput

    unbelievable…it means Bing provides good business

  • webbloggers.net

    Search results with targeted sites are important and sometimes it is hard to find even using a place in local search.

  • http://www.fannit.com/ neil eneix

    Great job putting this to analysis, Myles! This is good stuff.

  • http://jameshalloran.net/ James R. Halloran

    Yeah, it’s a shame. Now, they’re partnering with Yelp as a way to regain their former glory in local search.

    But knowing how rigged Yelp reviews are, it’s not a good move for them at all. Small businesses will rebuke them even more for it eventually.

  • http://www.buzzmaven.com/ Scott Clark

    Many (most?) franchises are set up with local office/location as a subfolder on the main domain – occasionally a subdomain. Will search engines “forgive” the single TLD/multi-folder approach by granting special brand-hub benefits when citations, content and other things are equal? Or is it something I shouldn’t care about (e.g. Matt Cutt’s old reference to Pinkberry Yogurt location pages.)

  • http://www.buzzmaven.com/ Scott Clark

    Is that a current stat? I seem to recall that being a stat from ages ago. Source?