Google Loves Goats
For the second year in a row, Google hired goats to mow their lawn. This is Google’s way of reducing their carbon footprint. The 200 goats, according to Google, cost as much as a lawn service to bring in and would benefit the world by eliminating mower emissions, reducing noise pollution, restoring plant species and […]
Barry Schwartz on April 16, 2010 at 8:49 am | Reading time: 1 minute
For the second year in a row, Google hired goats to mow their lawn. This is Google’s way of reducing their carbon footprint. The 200 goats, according to Google, cost as much as a lawn service to bring in and would benefit the world by eliminating mower emissions, reducing noise pollution, restoring plant species and fertilizing while grazing.
I assume the goats are not just about minimizing Google’s carbon footprint. It is also a nice marketing and PR play for them. Here are some pictures:
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About the author
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.