• edrob

    If you consider the broader impact: This is an important step for the future of the internet – putting a standard in place for a critical part of the user experience.

    Google has been transparent about the change and put in place guidence and tools to help website owners makes their sites rank well against the new standard.

    And most important: Ultimately this will make a better web experience for everyone.

  • a5v19

    Exciting stuff ! How can we find out the webpage loading speed?How much of a speed difference affects the rankings?

  • http://www.brickmarketing.com nickstamoulis

    I am so glad that this is finally official! Page load time in my opinion has always been important (not only from an SEO perspective) but from a user experience. If a site is built well, with great content and it loads fast it just makes it that much better.

    There are a few page load tools that I have used in the past, although I must say I don’t really have loyalty to any one tool (since some of them are pretty non detailed and very buggy)…can you recommend a really good tool that measures all of the site speed aspects? Perhaps a paid product that provides excellent and detailed information?


  • http://www.michaelrroberts.com MichaelSEO

    Hey great article!

    I think page load speed needs to be taken at stride…
    I would never sacrifice content or divert massive amounts of my time in worry about perfect page load speed as I think there are more effective things someone could do with there time.

    However, there are some simple steps that just about every one can do to massivley speed up their site load times. Here is a video I found on youtube that shows some pretty handy tips and tools to use: http://www.youtube.com/watch?v=u-VTA8mfMKM

    Thanks again for the post!

    Keep em’ coming

    Michael Roberts

  • http://www.seven-sigma.com Jeff Dickey

    One of the great benefits from this is going to be that people are going to realize that just having a page full of huge Flash content will have (more visibly) profound negative consequences. We already know the Googlebot (among others) prefers valid, semantic HTML. Mating that to well-done CSS and JavaScript will improve the experience for everyone. Some people just can’t let go of the 1990s; this will help.

  • http://mnglories mnglories

    @Jeff Dickey
    Flash content aren’t always huge. Well made Flash sites load just as fast as any well written css/javascript site. And a badly made css/javascript site will load slow and even crash your browser, which isn’t any better than overly complex Flash content. I’m not trying to argue with you but I just get sick and tired of people always blaming Flash for slow, content heavey sites. Flash is just a tool, how it’s used depends on how good the developer is.

  • mathpelletier

    I really think it’s necessary!
    I just switched from Internet Explorer to Firefox and it’s way faster. What’s the impact? I’m more than ever on the web and I am more excited about surfing on it. E-marketers should definitively focus on the whole customer’s experience and the ecosystem of web using. Without a doubt, speed is an important aspect of this ecosystem and this change can only be positive. Not only your Google ranking is going to improve, but also your conversion rate and that’s the main issue for most of the companies. So, consumers and companies are winning in this situation.

    Math Pelletier

  • http://www.vasserpro.com Chad

    I love that Google is all about the user experience. However, since speed is often a hardware issue, I see a lot of people upgrading servers in the very near future…