Google Now #1 Search Engine In Czech Republic; 5 Countries To Go For Global Domination

google-czech-logoGoogle has just become the number one search engine in the Czech Republic, leaving only five countries on earth where it’s not the most popular site for searching the web.

According to Toplist, a web measurement service, Google’s aggregate share inside the Czech Republic was 47.2% between January 4 and January 12 (yesterday). That’s a combination of searches done on,, and other Google engines used inside the country. It beats the aggregate share of and two other Seznam sites, which had 45.5% share during the same week.


(chart source and Google translation)

It’s worth noting that the market share numbers that Toplist reports for the Czech Republic aren’t based on searches performed, but on the percentage of clicks that each search engine sends to the web sites that it monitors.

Where Isn’t Google The #1 Search Engine?

The Czech Republic was one of six countries where Google wasn’t the dominant search engine. ComScore doesn’t report on the Czech Republic, but the company tells us that, in the 40 or so countries where it does report, Google has less than 50% market share in these countries:

  • Russia (where Yandex is #1)
  • Japan (Yahoo)
  • China (Baidu)
  • Taiwan (Yahoo)
  • South Korea (Naver)

ComScore also says Google is not number one in Hong Kong, which is technically not a separate country from China, so we won’t include it on the list. (Plus, other measuring services do report Google as number one Hong Kong.)

How Did Google Win The Czech Republic?

According to Czech news reports, Google was far behind Seznam at the beginning of 2010 — about 20% behind. So what changed?

TV advertising, apparently.

In August, Google Czech Republic launched a major TV ad campaign with a commercial spot that should look familiar:

It looks like a Czech version of the “Parisian Love” ad that Google ran during the Super Bowl earlier last year. And I believe the tagline at the end says, “Life is a search.”

(thanks to Istvan T. for assistance)

Postscript, January 17: See our additional coverage of this story in this new article, Disputes Google’s No. 1 Ranking In Czech Republic.

Related Topics: Channel: Strategy | Google: Marketing | Google: Outside US | Search Engines: Outside USA | Stats: comScore | Stats: Popularity | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Web Enrich

    It is going to be a tough challenge for Google in those 5 countries, lets see how they go about in the next couple of years.

  • Hany B

    In Japan, I thought Yahoo had more traffic (blogs, auctions, etc.) But Google had more traffic who were actually using search.

  • Charles O’Happy

    Yes, the tagline at the end means “Life is a search”.
    According to some Czech sites, the news were revoken the next day (see for example – Czech only) because of misinterpreted statistics.
    Well, even if Google wasn’t number one now here in Czech republic, it will be probably soon because the trend is apparent.

  • Bas van den Beld

    .sk is Slovenia I believe, so how accurate are the combined numbers? It’s not alone, so we should be careful with saying they are actually bigger :). But as Charles says, they did make a big leap indeed.

  • Wickerpedia

    Global Domination… sounds like the plot of an upcoming James Bond movie.

    [Read with a melodramtic movie-voice]
    “Evil mastermind to control (I mean organize) the world’s information”

  • Scandinavian Startup

    Google is surprisingly incompetent in most searches in a language other that European.
    If you search in Russian, yandex beats it by a mile.
    For example, I got websites in other languages and blank place-holder domain squatter sites on the first page of google searches for “library” and “tickets” in Russian!
    Here is my post:

  • Jaroslav Soucek

    This article is not correct. Toplist is really small snapshot of Czech internet. The most visited site using Toplist codes is ranked number 46 in Czech. Secondly the doesn’t refer about Czech users, it’s mixed up with, com etc. The correct one is which refers about Czech users – not international traffic using Czech language in settings. This is press release by seznam which explains that missinterpretation of statistics This media bubble – because its not based on fatcs starts 11.1.11.. When you have a look on google reaction and taking into account that its not true the tittle loooks very wired and suspicious SEL is professional server and I would say that this needs to be corrected,

  • forcer

    Whole statistic is bullshit, why you use statistics from as well? Slovakia is not part of Czech republic, why are you so ignorant to not get your facts? Basicaly did not beat at all.
    @Bas van den Beld Slovakia, not Slovenia.

  • Matt McGee

    Thank you all for the links and comments. We’ve just posted an updated article here:

  • Bas van den Beld

    @forcer sorry, you are right :)

    Why .sk is calculated also is because they calculate in Slovakians living in Czech. They also calculate for germans, .pl for Polish people etc.

    Good piece btw Matt, the updated article. My take is here:

  • Magico Martinez

    I am pretty sure Google Japan powers the results of Yahoo! Japan.

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