Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App]

google-places-iconLocal business owners have a new tool for managing their Google Places For Business listing: a dedicated app that works on the iPhone and iPod Touch.

There’s no official announcement that I can find about the app, and as best I can tell, the iClarified blog was first to report on it. The Google For Places Business app is a free download in the iTunes app store.

I haven’t tried it yet (and may not be able to given the ongoing mess as Google merges the Places dashboard with Google+ Local), but here’s how Google describes the app’s capabilities:

Business owners can use the app to: - Verify your business listing directly from your phone - Update your business information: hours, address, contact information, and description - Post beautiful pictures of your business on your local Google+ page - Track web traffic going to your listing - Manage multiple business locations from one app

What’s not clear is which kinds of local business owners can actually use the app; some are still stuck in the limbo between Google Places and Google+ Local. Given that situation, my jaw is practically on the ground over the fact that there’s an iPhone app for managing Google business listings.

While I pick my jaw up, here are the screenshots from the app listing on iTunes.


If you get the app and try it out, let us know in the comments about your experience.

Postscript, an hour later: On Twitter, Honeya Ordoubadi let me know that the app is still listed in the app store, but can’t actually be downloaded now. Sure enough, I’m getting this error message. We’ll try to find out what’s going on in the morning.


Postscript, Monday morning: The app is now completely gone from the iTunes app store. You can’t even bring it up by searching for the exact, complete app name. No reply from Google.

Postscript, Tuesday April 23: A Google spokesperson tells us that an early version of the Google Places For Business app was inadvertently released and has been removed from the app store. The company doesn’t have a specific timeline for its actual release.

Related Topics: Channel: Local | Google: Maps & Local | Google: Place Pages | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Lucidity Digital

    Apparently it is only available to users in the US. Does anyone have any idea when it will become available in Europe?

  • Nick Ker

    The app’s unavailability is a good fit with the rest of the Google Places / Local+ product line. Business owners currently in one of the many levels of Google Local limbo know what I am talking about.

  • George Gavalas

    I know what you mean Nick – looking forward to eventually getting this app in Australia.

  • Jean Singer

    There has been a few levers thrown in your direction by companies that are wasting their time committing themselves to others. Please do not ignore them.

  • Aaron Watters

    Awesome comment Nick, Google’s product for local businesses hits their mark on being inoperable / broken. I’m hoping this app also helps remove all positive reviews from a businesses Google+ Page!

  • Brendan Mc Coy

    I downloaded the App and it will only let me Rate and Save locations and there is no option to manage my listings. The data here in Ireland is very poor (eg the Irish Motor Traders Association shown as the only Petrol Station in Dublin!) but a lot of this is due to the logjam between Places and Local data. I presume the app is for the US market only and ties in with the improvements there but a pity they wouldn’t allow the rest of the world move their listings into Local first.

  • Nick Ker

    Maybe the app can send you an email saying “We have resolved the issue and your listing is live at this URL:” with a broken link, just like the Places support reps do!

  • Ian Smith

    “a dedicated app that works on the iPhone and iPod Touch.” and the rest of us who do not follow the gospel according to St Steve?

  • Bill Walsh

    I get so frustrated with Google regarding the integration of Google+ Local and Google Places. They are forcing people to a product that many do not want to use – Google+, putting the onus on business owners to educate their customers on how to use Google+ and/or getting them to sign up if they want any chance of a review.

  • Ian Smith

    Totally agree Bill

  • Myles Anderson

    Just when we all (some? )thought Google was finally getting their act together and handling ‘Local’ with the care and consideration it gives to it’s other products…this happens. It would be funny if it wasn’t so ^%^^%$$^ annoying. Surely someone needs a huge kick in butt for this shambles.

    On the ‘US vs rest of world’ point i think it’s pretty understandable that Google trials in 1 country and then roles out to others. As a business who develops software for use in many countries, we know that it’s much easier to role out new developments country by country so you can manage issues that arise more easily, and not have the added variable of international differences thrown into the mix.

    But you’d expect that Google has a clear international rollout plan with target launch dates which they might share with us. This would get international folk excited & on board ahead of launch, rather than waiting, wondering and complaining. Maybe Google just isn’t confident that it will hit those dates so prefers to keep quiet and make us wait.

  • Andy Kuiper – SEO Analyst

    This is a very interesting find… Google, what do you say about this?

  • Kate Huebler

    haha yes

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