The best news in mobile marketing every Thursday.
Google Places iOS App Becomes Google+ Local
The rebranding of Google Places continues.
Google has released iOS version 1.4 of what was called the Google Places app, but is now known as Google+ Local. The Android version of the Google Places app was also updated this week. The name change follows along with Google’s May 30th announcement that Google Place Pages on the web were being replaced by Google+ Local Pages.
The new iOS app isn’t just a name change, though. There are a few functionality and display changes, too.
Just like the web version of Google+ Local, the iOS app now includes Zagat business information — the rating score, reviews and an overall summary (when available) of the business.
The new app also supports voice search, and Google says it’s improved the way users can search for businesses outside their immediate location.
The Google+ Local app is available now in the iTunes App Store.