Google Rebrands Custom Search “Business Edition” As “Google Site Search”
Jun 3, 2008 at 9:50am ET by Greg Sterling
Google launched its Custom Search Engine (CSE) in late 2006. It has gone through various changes and feature upgrades since that time and Google just announced that what it was calling CSE “Business Edition” has now been renamed “Google Site Search.” There are several new features that offer increased customization to site owners implementing the tool.
Those new features include look and feel customization, deeper crawling, the ability to upload specialized synonym dictionaries, “date biasing” (recent results can be more heavily weighted), and “Top Results Biasing.”
Google explains the latter category in the following way: “Google Site Search allows you to target the top search results from specific sections of your website (such as your product catalog).” Site owners can thus promote specific types of results in top positions. This can be used simply to highlight content or as a promotional vehicle (read: advertising).
Site search is also ad free. However, those that want them can get AdSense with their custom search results. Pricing depends on the number of pages indexed.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Google: Custom Search Engine sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
- pete142 said " Very good bartender analogy gives the main point of the article instant clarity. Well done! I am env"
- webmarketingadvisor said " It would be interesting to know how the decisions about the logos are made - I've been keeping a blo"
- solarian said " Your article would be more consistent if you provide some links to not optimized for search engines "
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West - March 2-4, 2010
- SMX Munich - March 23-24, 2010
- SMX Toronto - April 8-9, 2010
- SMX Sydney - April 22-23, 2010
- SMX Advanced London - May 17-18, 2010
- SMX Advanced Seattle - June 8-9, 2010
- SMX East - October 4-6, 2010
- SMX Stockholm - October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- PPC Advertising & Geo-Targeting - November 12, 2009
- Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success - November 17, 2009
- Ask the Search Engines: War Stories from the World Tour - December 1, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
