Google Receives DOJ Request for Additional Info On AdMeld Buy

Google has acknowledged receiving a “second request” for additional information from the Department of Justice, as it continues to review whether the company’s planned purchase of AdMeld would impede competition in the space.

In a blog post, Neil Mohan, VP of display advertising, noted: “This doesn’t surprise us, as today’s display advertising industry is very new and highly complex.”

The company used the opportunity to trot out its arguments on why it believes there’s plenty of competition in display advertising, implying that the DOJ should approve the transaction.

Mohan wrote that buyers and sellers of display ads have a wide variety of ways to conduct sales, through direct sales, networks, exhanges, demand and supply platforms and private exchanges. Google even produced a handy PDF of quotes collected from the media, including comments from competitors, agencies and publishers. Bravado by competitors claiming not to be concerned about Google’s entry into the publisher optimization space should perhaps be taken with a grain of sale, however.

Google announced its planned acquisition of AdMeld, for a reported $400 million, in mid-June. We reported on the DOJ review later that week.

Related Topics: Channel: Industry | Google: Acquisitions | Google: Legal


About The Author: is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide