If It Looks Like Google Sitelinks Have Expanded, It’s Just Your Imagination

Google Logo - StockDespite what you may see in Google’s search results these days, the search engine tells us that, no, there’s been no expansion of Sitelinks recently.

We’ve received emails here at Search Engine Land HQ and seen tweets asking about the appearance of Sitelinks on sub-pages that previously didn’t have them. We’ve also seen them show up on our own Google searches, like one I recently did for “Quora logo.”


Sitelinks are also showing on searches like “danny sullivan twitter,” “elisabeth osmeloski twitter” and “matt mcgee twitter.”


It’s not new for Sitelinks to show up on sub-pages; that’s been happening for some time now. But based on the emails and tweets we’ve seen, some of our readers think they’re showing up on more sub-pages than before. A Google spokesperson tells us that this is “not new behavior,” but that Google does regularly tweak how many Sitelinks show up in search results.

It’s not new behavior. Sitelinks have never been restricted to top level domain pages – sitelinks will appear when our algorithms think a particular site is a highly relevant result for a query. We’re constantly experimenting and updating data that sitelinks use, so you may be seeing more, or less, sitelinks appear for pages.

So, if you’re thinking Google has expanded Sitelinks to more “deep” pages, Google says not so.

Related Topics: Channel: SEO | Google: Sitelinks | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://gplus.to/clarktaylor Clark Taylor

    I’m actually NOT seeing sitelinks this week for queries for which I WAS seeing them last week.

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