• http://thedirectmarketingvoice.com luispaez

    Ironic? Not at all. Google used traditional media to publicize an important message. All companies should use all the tools at their disposal. Besides Google’s track record at entering new medias like radio and print, many people simply do not view email as the high quality communication medium that some of us techies think it is. Other people simply put a higher value on messages they receive through the mail, because there are less of them. Think about how many emails you get every day. Then think about how many letters you receive. Big difference. The only guaranteed way of legally getting someone a message is either to face-to-face deliver it, or send it via the Post Office. Our clients are using integrated campaigns every day to use online mediums to communicate with customers / contacts – but for contacting people who are not in your inner circle, you still need to reach out by mail to be sure they got the message.