The Google Beat: Google Starts Vlogging About Hot Search Topics

Google has launched a new videoblog series that will highlight “some of the hottest searches” on Google’s U.S. search engine. It’s called The Google Beat, and the first weekly video was published this morning. Here’s how Google explains it:

Using data from Google Trends, Google Insights for Search and some additional tools, the Google Beat will give you a snapshot of some of the topics that prompted people to turn to the web over the past week.

A weekly video is small potatoes to what Yahoo’s been doing for a long time now. Its Yahoo Buzz Blog posts several articles per day looking at daily hot search topics with explanations why the terms are popular. It’s a great read if you’re interested in searcher behavior and real-time/hot search topics.

Postscript: MediaWeek also writes about Yahoo’s Who Knew? web video series, a daily feature that focuses on hot news topics that Yahoo users are searching for. It’s become Yahoo’s most successful original series with an average of more than 10 million streams per month.

Related Topics: Channel: Search Marketing | Google: Trends | Google: Web Search


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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