Google Testing New Celebrity Endorsement Advertising Program


Google users may soon see celebrity endorsements included as annotations under paid search results as part of new advertising program that the company has just started testing. Google’s Christian Oestlien revealed the test this afternoon as part of a session on Google+ and the Google +1 button at our SMX East Conference in New York City.

As you’d expect, Oestlien was very tight-lipped about the program, but he did tell the audience that there only a “handful” of advertisers in the program right now.

I’m apparently one of the users who can see the celebrity endorsements as they apply to paid ads. The screenshot above is from a Google search for kardashian collection sears, which includes an annotation that Khloe Kardashian has endorsed an ad about the Kardashian clothing line at Sears.

During his presentation, Oestlien explained that, in this example, Sears is telling Google that the Kardashian sisters have endorsed this product (line) that’s available on the Sears website. (The screenshot that Oestlien showed said the endorsement came from Kim Kardashian, not Khloe as my screenshot above shows.)

This is about all we know for now. We’ll update this post or expand our coverage of the new celebrity endorsement ad test as it becomes available.

Related Topics: Channel: SEM | Google: AdWords | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Joe Youngblood

    if you wondered how Google was going to get celebs into Google+ this might be it. Nothing makes celebrities happier than $$$

  • Andrew Jenkins

    Good or bad for Sears??

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