Sign up for weekly recaps of the ever-changing search marketing landscape.
Google Tests “What’s Hot” & “What’s Nearby” As Android Search Options
Test may be responding to growth of "nearby" and "near me" mobile queries.
Artem Russakovskii found an interesting Google search options test for Android. In addition to recent searches, Google inserted a “What’s Hot” and “Nearby” option in the pull-down menu. Here’s what it looks like:
I asked Google for a comment or more information on this. Google provided the following statement: “We’re always experimenti
Given that Google does numerous tests, it’s not clear this will get a broad rollout. In testing this functionality, Google is likely responding to the growth of “nearby” or “near me” queries.
Last May, the company said that such searches had doubled in the past year. Roughly 80 percent of those searches came from smartphones.