Google is planning to rename two of its popular services soon: Blogger will become Google Blogs and Picasa will become Google Photos. That’s according to Mashable, which says the changes are due in the next six weeks.
Google’s YouTube property will not be included in the company’s rebranding efforts, but other products beyond Picasa and Blogger could be.
We reached out to Google for more information, but the company told Search Engine Land it would not be commenting on the report.
The last time Google rebranded one of its existing and established properties (i.e., not a new or recent acquisition) was 2007, when Froogle became Google Product Search. At the time, Marissa Mayer talked about the branding and awareness challenges of running Froogle for close to five years:
We were a really young company, and I don’t think we really understood the burden of a new brand. I also think it was very hard to build awareness. Our product offering was very robust, but it will fare better with a Google Product Search name.
What remains to be seen is how closely the products will be tied into Google+ in the process of renaming.
But Wait … Isn’t Google Already Using “Google Blogs”?
Well, yes, they are. The home page for Google Blog Search already shows the exact name that’s being reported as Blogger’s future name.
So, if the report is accurate, it looks like Google Blog Search is going to need a new logo, at minimum.