Google drops Next from Merchant Center Next
Google Merchant Center Next is now know as just Google Merchant Center.
Topic: Rebranding
How to fix a huge traffic drop after rebranding
Bounce back from a post-rebrand slump and regain branded and non-branded traffic through technical SEO, affiliate promotions and more.
Microsoft rebrands Bing Chat as Copilot
Microsoft Bing will still provide a combined search and chat experience. It will now just be called Copilot instead of Bing Chat.
Twitter is now brand X
Turns out Threads isn't the Twitter killer. Plot twist: it's Elon Musk. The blue bird is gone and X.com now redirects to twitter.com.
Meta rebrands automated ad products, shopping campaigns coming soon
Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign.
Facebook drops ‘News’ from News Feed in rebrand
The News Feed is no more. Facebook says the News Feed will now simply be known as the Feed.
Facebook is now Meta: Tech giant announces rebrand
The new name begs the question if the metaverse will become a new frontier for advertising (especially as the Oculus has been testing ads in VR).
301 redirect: Google Webmasters Central to Google Search Central
Five years in the making, the Webmasters Central brand gets retired.
Bing Ads rebrands as Microsoft Advertising
The new name reflects a broader focus on ad inventory, data and targeting capabilities.
Rebranding your local business? Don’t start without reading these tips
Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success.
Google Ads arrives. So long, AdWords
Google's new branding for its ads platform is starting to roll out
Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification
Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager.
Google Gets A Brand-New Look: Updates Search & Now Card Visuals
Google's latest refresh is part of a large-scale rebranding effort that includes a newly designed logo.
Google Webmaster Tools Rebrands To Google Search Console
Google aims to get more on users Google Webmaster Tools by renaming it to Google Search Console.
Incisive Media To Kill SES Brand, Rename Conference “ClickZ Live”
SES — formerly Search Engine Strategies — is about to undergo another name change, this time to “ClickZ Live.” The news comes from an email that Incisive Media sent to various contributors. From the email: Tomorrow is a big day for ClickZ and its sister brands Search Engine Watch and SES, and as our valued […]
How One Brand Switched A Million URLs & Lived To Tell About It: 5 Questions With HomeAdvisor.com
Last year, home improvement company HomeAdvisor.com underwent a monumental rebranding effort that included switching more than 10 million URLS from their previous company name to their new brand. With over $200 million in revenue at risk and thirteen years worth of online brand equity, HomeAdvisor.com’s CEO Chris Terrill and CTO Brandon Ridenour understood switching the […]
Microsoft adCenter Now Bing Ads Under Yahoo Bing Network
Microsoft posted and then retracted their announcement of renaming the search alliance between Microsoft and Yahoo to the Yahoo Bing Network. Part of that announcement is that Microsoft adCenter, the name of Microsoft’s search ad network, is now being renamed to Bing Ads. You can see the retracted blog post on the new Yahoo Bing […]
SearchCap: The Day In Search, May 22, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Provides Competitive Information In New Auction Insights Report AdWords marketers’ days of regularly refreshing on all their keywords may be over — or at least that activity may not be […]
Google’s Blogger & Picasa To Get Renamed Soon: Report
Google is planning to rename two of its popular services soon: Blogger will become Google Blogs and Picasa will become Google Photos. That’s according to Mashable, which says the changes are due in the next six weeks. Google’s YouTube property will not be included in the company’s rebranding efforts, but other products beyond Picasa and […]
Yahoo Reorganizes, Rebrands Mobile Offerings As “Yahoo Mobile”
In Barcelona at the GSMA Mobile World Congress event, which has been mostly about new handsets so far, Yahoo announced what it’s calling “Yahoo Mobile.” I haven’t yet been able to talk to anyone at Yahoo about this, but it appears to be mostly a rebranding and repackaging of existing Yahoo mobile assets, with a […]
Microsoft Rebranding Live Search As Kumo.com?
Say it ain’t so! LiveSide is reporting that Microsoft might be rebranding Live Search under the name, Kumo.com. Kumo.com is now registered under Microsoft and the name servers are now under SEARCH.LIVE.COM. Going to Kumo.com takes me to a page that says I do not have permission, but takes Microsoft employees to a special internal […]
Microsoft Rebranding Live Search As Windows Live Search?
The LiveSide blog reports on screen captures showing that Microsoft may be testing rebranding Live Search as Windows Live Search. Here is a snippet from one of the screen captures: