Google’s Matt Cutts: Guest Blogging Abuse & Spam On The Rise

matt-cutts-guest-bloggingGoogle’s Matt Cutts posted a video today on the things one should avoid when doing guest blogging. The main point he made was that guest blogging, on a whole, is “growing” in terms of the spam and abuse he sees in the guest blogging space.

Now, if you are guest blogging, Matt offered four-points on what you should not do.

  • Don’t make guest blogging your only link building strategy
  • Don’t send out thousands of mass emails offering to guest blog to random sites
  • Don’t use the same guest article on two different sites
  • Don’t take one article and spin it many times

In short, Matt suggests you don’t do low quality, automated, abusive guest blogging without any “merit” or “editorial” value.

This is not the first time Matt or Google commented on guest blogging, here are three other stories on the topic:

Here is the video:

Related Topics: Channel: SEO | Google: SEO | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Alex Polonsky

    I think these points are pretty elementary.

  • Durant Imboden

    The points may be elementary, but I know plenty of bloggers who accept “sponsored posts,” and I receive pitches several times a week from outfits that are trying to place “guest posts” (sometimes in the guise of freelance writrers who, unlike true freelancers, want to know if there any “fees to pay.”)

  • Chris Koszo

    Good advice. Guest posts are almost like a collaboration between two brands. Done right, everyone benefits. If you reach out to 5 of your favorite sites and get some good ideas flowing, those guest posts will help you out a lot more than 50 guest posts of duplicate content on irrelevant sites.

  • Marketing MadEZ

    Basically it is just a matter of not being sketchy and not looking like spam if we don’t want to be treated as such.

  • Alex Polonsky

    The bloggers who accept sponsored posts either don’t know about Matt Cutts and Google guidelines, or don’t care since they are getting money or a free product.

  • Durant Imboden

    Word gets around eventually, and Matt Cutts’s videos are a form of outreach–not so much to professional Web publishers and SEOs as to a broader lay audience. If some bloggers or other site owners don’t get the word, it isn’t because Google isn’t trying to get their attention.

  • Alex Polonsky

    Yeah, good point.

  • David Brownley

    The content itself should be the commodity here, adding value to audiences and this is what Guest Bloggers should be doing. Paying for an inclusion based on Domain Authority or PageRank is throwing your money away as they will eventually be caught out. Only so many times you can add crap content for the sake of dollars to your site. Real value is creating great content which deserves sharing and this will increase not only the value to users, but the value of the blog being posted on. Guest blogging is an art form and requires great skill, as with optimisation, doing the automated and churn just devalues the whole industry which is wrong and influences entrant to take the wrong path of a quick fix. SEO and content marketing is an investment to the authority of a site giving it an audience because it adds value to users.

    Rant over:-)

  • Marcus

    This all smells like a ‘we told you so’ pre penguin tweak for guest blog abuse or maybe some kind of education for the masses so folks are not taken in by the latest ‘white hat link building’ packages. No big surprise. If your marketing is cheap and nasty….

    Personally, I see only opportunity here. Throw up a bunch of sites and load them up with adsense, let the guest spambloggers provide you with free content & everyone is a winner. Well, me maybe, till Google burns those sites down and we start again with the next big dumb strategy of the moment.

  • Rick Noel, eBiz ROI, Inc.

    Seems like the success path is unchanged. Post high quality, original content on top quality, niche sites and reap benefits. The sites worth being published on will always create barriers to webspam. For our Internet marketing niche, it would be sites like Moz, Social Media Today, Search Engine Journal, etc. Since these sites and sites like them have enforced editorial standards, Google is going to reward authors who can get published there. Remember, context and relevancy. Post the same spun crap everywhere and expect to get rewarded by Google? Fat chance! At the end of the day, your guest post reflects on your brand and as pointed out by David, should add value.

  • Clif Haley

    A) I wonder why Google doesn’t penalized HuffPo which not only thrives on “guest blogging” but on blatant content thievery and duplicate content, and
    B) Why does Matt reference “gathering links” as a strategy since any attempt made to “gather links” is obviously against Google’s guidelines? You should just make some content and hope somebody finds it, right? Because surely it will get found…you shouldn’t have to build links to it.

  • Emory Rowland

    It does feel like he’s stating the blatantly obvious.

  • Raymond Duke | Copywriter

    I see this guy a lot. He always talks about these kinds of things.

  • Upendra Kumar Chansoria

    It`s a right thing that Guest blogging should be unique, informative and for user. It`s should not be just for link building.

  • Nathaniel Bailey

    Lets face it, guest posting is going to be killed osf before long in terms of seo because of all the spammers just like article sites where and so on. So unless you’re guest posting on high quality niche sites, you’re just wasting your time, so why not post the content on your own site and tell people about it with social media – that will give your site something for others to link to rather then giving your content to others for them to profit from…

    Or better still put it on G+ and use the G+ ads lol

  • Sundar Rawat

    Very common points. nothing new btw.

  • Your Living Body

    Google is annoying. They do anything they can to make it more difficult for bloggers.

  • Your Living Body

    Google is annoying. They do anything they can to make it more difficult for bloggers.

  • Louida M

    If bloggers doesn’t get it by now, their site deserves to be penalized.

  • Angie PJ

    You have to realize that Google is in the business of searches. If they serve up junk, nobody will use them anymore… They’re not trying to make things difficult for bloggers; they’re trying to stay on top. It’s a business.

  • Daniel Benny Simanjuntak

    You really need to be careful about the types of sites you guest blog on. Ensure the site is high quality and definitely avoid any guest blogging sites that appear low quality and spammy. It wouldn’t be surprising to see Google hit spammy guest blogging sites pretty hard, so consider yourself warned.

  • NPA Home Improvements

    I’ve been watching what google has been doing for some time now and here’s my prediction. Pretty soon, ANY link that is not a social endorsement from someone else will be bad in google’s eyes. Any link you place there yourself, or pay someone, or offer incentive to do, e..g. a guest post, no matter how high quality. will be classed as manipulation. LINK BUILDING IS DEAD. In essence STOP building any links at all, right now! This is, i think, where google is going.

  • shukla_vikas

    Even searchenginelance misuses guest blogging. Most posters post here for links.

  • Webmaster Sun

    Normal points that I knew but thanks for sharing :)

  • grasya

    so a blog with different guest posts will be punished.. does it mean an online magazine with several sponsors and guest posts will also be punished? im confused and cant really tell the difference

  • grasya

    so a blog with different guest posts will be punished.. does it mean an online magazine with several sponsors and guest posts will also be punished? im confused and cant really tell the difference

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