Google’s Search Suggestions Change On Second Search

Aug 10, 2009 at 9:29am ET by Barry Schwartz

I am not sure if this is new, but when you look at the first search suggestions given to you by Google and then look at the second set of search suggestions, Google will change them, assuming you were not happy with the first set of results. Google Operating System just pointed this out and I have never seen it mentioned prior (doesn’t mean it hasn’t been mentioned prior).

Here is an example of this in action:

(1) Search suggestions by Google for the word [search]:

(2) Then I land on the search results page and try it again, and notice that the suggestions are different:

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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2 COMMENTS ON Google’s Search Suggestions Change On Second Search

MyrtleBeachSEO, August 10th, 2009 at 9:47 am ET:

To dig into this even deeper, you will see that the “second search” suggestions will vary depending on the words searched for in the search results page. If it is a completely different word, the suggestions will be the same as on the first search page.
Wonder if that pattern differs based on variations of the same word also.
Curious…

Aaron Wall, August 11th, 2009 at 2:08 am ET:
Premium member since 01/2009

if you search for [free] then on the search results erase that and search for [credit] you will see that the top recommended search query is the heavily advertised [free credit report]

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