The latest analyses, insights and strategies that inspire CMOs and marketers everywhere.
Hitwise: Bing Both Grows & Drops In June; Google Still Tops
Just in from Hitwise, the first month-to-month figures since the launch of Bing. And the figures show Bing has both gained and dropped in the same month. Confusing? Yes it is!
Here are the month-to-month figures, percentage of searches each search engine handled in the United States:
You can see that from May to June, Google’s up to 74.04%. Yahoo’s up, to 16.19%. And Bing? Down! It dropped from 5.64% in May to 5.25% in June.
Despite this, Hitwise put out its emailed release saying “Bing Growing at 25 Percent Rate in June 2009.” How’s that work? Let’s go to the second chart, week-by-week growth in May:
Here you can see that in the beginning of the month, Bing had a 4.3% share. By the end, it had risen to 6.71% share. Over the month, Hitwise says this is a 25% gain.
The question is, will Bing maintain that type of share through an entire month? We’ll know when July figures come out. The bigger question is whether Bing will maintain that type of share when Microsoft’s ad spending ramps down.
That shows Live.com having more traffic than two of those players (and yes, it also has more than CNN, too). Live.com was Bing. IE, “Bing” has always been bigger than those other players, it seems.
For some more prespective on the early numbers, see my past post, Bing: comScore sees Gains; Compete Sees Same Old, Same Old