• http://www.offthegrid-pr.com lthorell

    Nice story on redirecting strategy on an expensive investment. Reading your post and the original Nieman Labs piece- i was looking forward to seeing some mention of any data behind this “success story”, i.e. increase in audience reach, or repeat visits from hyperlocal neighborhood users. Perhaps too early for this — but is there anything even qualitative which supports the view that this redirected strategy is working?