• Arjan ter Huurne

    Thanks Sam, it’s an old problem. Especially in Retail there’s a lot of search partner going on…
    Hadn’t thought of creating specific adgroups per search partner yet, it could be a good one!

  • Michele Ramie

    Good article! My own experience with switching on the search partners after a month or two displayed a very low CTR and I was advised by google to shut it off as it would lower the overall CTR of the entire campaign.

  • davenathan

    It’s my understanding that the Quality Score is determined by the CTR on Google Search and that search partners’ CTR is not a factor.

  • davenathan

    It’s my understanding that the Quality Score is determined by the CTR on Google Search and that search partners’ CTR is not a factor.

  • Sam Owen

    Correct, Search Partner CTR should not impact the CTR that Google uses to calculate your quality scores from.

  • Sam Owen

    Thanks Michele!

    I wouldn’t advise judging search partners on CTR though – especially as the CTR becomes a little meaningless there and Google don’t really care about CTRs being lower than for Google Search when calculating QS. I’d use Cost per Conversion primarily and perhaps look at the change in things like time on site and bounce rate when turning them on/off too.

  • Florian Marlin

    Thank you Sam for this great summary, still hoping for years that Google will be more transparent with its Search Partners, as he is clear with Display partners !
    Maybe in 2014 :)

  • Garen Der-Grigorian

    Recalibrating your CPC’s based on historical EPC/RPC by Partner Network will allow you to maximize ROI and margins. Great insights on the Partner queries and great idea on carving out unique Campaigns/Ad Groups by partner.

  • Pat Grady

    Exactly!

  • Sam Owen

    Thanks Arjan!

  • Sam Owen

    I wouldn’t hold your breath, but it would definitely be appreciated! Thanks for reading.

  • Sam Owen

    Yep, that’s the ideal. Unfortunately we don’t have many options available to us to do that at this point. Thanks for commenting!

  • Han Gao

    Excellent article Sam, i got a question: What do you mean by “Use negative keywords to remove poor performing search partner pages.”? Is this possible that we negative those weird placement for instance some Amazon product pages ?

  • http://alex-hemedinger.blogspot.com/ Alexander Hemedinger

    Well it’s cause Google want’s you to spend more on their search partners, even for ones’ that may not be converting well. :)

  • Sam Owen

    Hi Gao – yes you can do exactly that. Find those weird terms and add them as negative KWs – it will stop you showing up on those pages.