• http://www.ericward.com Eric Ward

    Good stuff Julie. I agree and think there are some sites where a high bounce rate is desirable, even crucial to their success. I’ve run URLwire.com for 15 years, and my goal is to always to get people to leave my site on their way to see the site I’m announcing that day. I’d be thrilled with a 100% bounce rate, and I’ve designed my pages in such a way that it’s encouraged. Back in my less-wise days, I might have even thrown in a pop-under to force it, but that was before I was linkmoses :)