• http://www.brickmarketing.com/ Nick Stamoulis

    “Not only because it is what search engines are moving toward, but
    because it helps us better organize and add more depth to our content to
    the benefit of our audience”

    Excellent point. If Google is fine tuning the SERPs to answer more complex questions than our content has to do the same. You have to look at the big picture and try to anticipate what your your audience really needs and what they really mean.

  • http://www.zldoty.com/ Zach Doty

    Thanks for a thoughtful and pragmatic piece, Warren. This is probably a good overview of an SEO’s life in 2014. I think those of us that have anticipated this shift will stand to win big. Thankfully, these updates and iterations are mostly weeding out hasty, shady and sloppy practitioners. (With an obscure reference to Casablanca, “I’m shocked! Shocked to find there’s marketing going on here!”)

    I don’t think we’ll see keyword research go away next year. However, I think we’ll see a hierarchy of layered research. At the bottom going up, Keyword Research > Concept/Topic Research > Behavioral Research > Relational Research. It corresponds well when you juxtapose a buyer funnel but in pyramid configuration. Honestly, this is nothing game changing, but Google is helping this become codified for internet marketers through its advancements.

  • http://www.warrenlee.org/ Warren Lee

    I appreciate the thoughtful comments. For me, the changes to topic modeling alone are game changing enough. Though public and commercial knowledge bases, combined with entity based relevancy signals, also potentially indicate opportunities for new strategies and tactics to help search engines deliver better results.

  • Dave

    I am not writing articles nor any news. Suppose if I am a dentist or plumber. I have pages for different services I offer and I don’t have the time, money and ability to update my site regularly or maintain a blog. Then it means, I will not be able to rank in Google search, as my content will be same for years because I offer same services.

    In this case what should I do?

  • Daniel Staiger

    Pages like you mentioned rank fairly good just because of the location. You are promoting a physical service which is location based. When i’m searching for dentist in Dallas i want a list of dentists near me (request on smartphone) or a dentist with good reviews.

    I think google will take into account that the searcher is seeking for a physical location based service and not for new information. We will see how searches like that will change in the future.

    What do you guys think about that?

  • Dave

    Yeah I now, but I am not the only one in Dallas and its surrounding region. There are many to compete with to get in top 10.

    My question is, i am not a writer and I can’t update my site on regular basis. Then it means even I am providing best dental services and my site is ethical and is well written, it will doom in future.

  • Dave

    Yeah I now, but I am not the only one in Dallas and its surrounding region. There are many to compete with to get in top 10.

    My question is, i am not a writer and I can’t update my site on regular basis. Then it means even I am providing best dental services and my site is ethical and is well written, it will doom in future.

  • http://raovatvietnam.biz/ rao vat viet nam

    so how can we made many keyword http://raovatvietnam.biz