• Matt Gill

    I think if I was an SEO consultant I’d be a little concerned by this – as Andrew states, what if Google just decides to pull the ‘free rug’ away from under the consultants’ feet and start charging $?

    Interestingly, many big media buying agencies are in a not too dissimilar position, relying on Google ‘technology grants’ to set up and run their trading desks for performance display media…obviously a different field of communications to SEO but it illustrates just how reliant many aspects of the digital media/marketing community are on one company.

  • http://www.gmrwebteam.com/ Ajay Prasad

    SEO without using google tool doesn’t make any sense, such google tools are playing key factor in SEO. Although there are so many other tools also but they not as perfect as google tools are.

  • http://twitter.com/ArtScienceWeb Art Science Web

    Google really dictates the rules here. But thats ok, it’s like nuclear warfare, who wants to pull the trigger (turning off services) when they’ll be no one left to control?

  • http://www.tvsinternetmarketing.com/ Travis Van Slooten

    Ya, this survey doesn’t surprise me. The tool I suspect that will cause a firestorm sooner than later is Analytics because of Google’s notorious keyword data “not provided” issue. I’ve got sites I’m monitoring where over 60% of the keyword data is no longer provided. Once it reaches 75%, which I fully suspect it will, I’m going to need an alternative.

    Travis Van Slooten

  • Peter Kern

    can you explain what is key factor for SEO besides spying your website by google?

  • Peter Kern

    I removed google analytics because the new version is total rubbish. I prefer piwik instead.

  • http://sportsbooksforbabies.com/ Ken Ashe

    You need to use Google’s tools because you only really care about Google. If I cared about Bing, I would use their tools instead. All the third party tools are interesting, but I really only care what Google sees and uses for calculating my rank.

  • http://www.facebook.com/mscarisa Carisa Carlton

    I’m not a big fan of Google analytics either.

  • Hillz

    another good question to ask is…what happens when Google starts using the data they collect about your site against you? Keep in mind, they updated their privacy policy recently

  • Wingnut

    Pretty much this. I used it because it was free… and gave me real info… This not provided and (not set) is bull%$#%

  • http://www.linkedin.com/in/sanket Sanket Patel

    I have read all comments there are many negative reviews about google, but still we are preferred Google’s tool for analysis our website. There are millions of people who are using free tools of Google if we want to rank in Google so why we don’t preferred it’s policy. We all follow updates producing by Google and change our website as per Google’s requirements. So according to me Google’s tools are best for me.

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  • Gabriel Harper

    If they did that, someone would likely jump right in and scoop up the open market. It would almost certainly result in an outraged webmaster community. They might not charge, but it doesn’t mean all those users & data aren’t valuable.