With the holiday shopping season about to begin — “Black Friday” this week and “Cyber Monday” next week — it’s a good time for online merchants to ensure they’re not going to suffer from the dreaded abandoned shopping cart syndrome.
The cure for that disease? The folks at testing service Monetate have created an infographic full of tips:
Want the infographic for yourself? You’ll find it here: Shopping Cart Abandonment and Tips To Avoid It.
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Related Topics: Infographics | Search Marketing: Shopping Search Marketing
This is really good, thank you.
I respectufully disagree with Some of the feautures on the infographic.
1) Most purchases online are for single products or packages (means abundle of products or services).
2) Several steps may do some additional sales, but usually concludes in the majority of abandonment.
3) Other offers you may like, usually pulls out the customer from the purchase, increases the amount of purchase if over the avg of 200 usd than trends to abandonment
Good article, especially the info about “Don’t offer coupon code field” I would never guess it can save 50%. Reading this article brings to my mind I’m also a customer who is going to look for a coupon code and sometimes find a different site with same but cheaper product ;)
Lovely infographic with some great tips. For those that might be interested in this sort of stuff, we’re running a competition right now in which we’re giving away three conversion rate optimisation reports http://www.boom-online.co.uk/rate-your-site (the reports are conducted by our director Rob who’s a CRO genuis :-) )
Some great comments @Daniel, @Emile and @amy9. Everything we outline in this infographic should definitely be tested. Impact on your conversion rates will vary based on the amount of your average order, your products themselves and your market (and definitely other variables as well).