• http://www.linkedin.com/in/wacinski Witek

    This is really good, thank you.

  • http://www.ecomm-unity.com Daniel

    I respectufully disagree with Some of the feautures on the infographic.
    1) Most purchases online are for single products or packages (means abundle of products or services).
    2) Several steps may do some additional sales, but usually concludes in the majority of abandonment.
    3) Other offers you may like, usually pulls out the customer from the purchase, increases the amount of purchase if over the avg of 200 usd than trends to abandonment

  • http://twitter.com/egiethoorn Emile Giethoorn

    Good article, especially the info about “Don’t offer coupon code field” I would never guess it can save 50%. Reading this article brings to my mind I’m also a customer who is going to look for a coupon code and sometimes find a different site with same but cheaper product ;)

  • http://www.boom-online.co.uk/ amy9

    Lovely infographic with some great tips. For those that might be interested in this sort of stuff, we’re running a competition right now in which we’re giving away three conversion rate optimisation reports http://www.boom-online.co.uk/rate-your-site (the reports are conducted by our director Rob who’s a CRO genuis :-) )

  • http://monetate.com Monetate

    Some great comments @Daniel, @Emile and @amy9. Everything we outline in this infographic should definitely be tested. Impact on your conversion rates will vary based on the amount of your average order, your products themselves and your market (and definitely other variables as well).