• http://twitter.com/Yakezie Yakezie

    Great example of why the rich and powerful and the branded will always dominate the rest of us. Interflora doesn’t have to “payback” all the money they made while they doing whatever they were doing either.

  • sultan
  • http://www.dailytut.com Robin

    Totally Bril. and thanks for the tools and tips suggestion.


  • Johnny

    Plus, probably the tons of natural citations they got in these couple of weeks because we keep talking about Interflora :)

  • http://www.ikf.co.in/ Steve

    I have a question in mind as the issue was raised very highly and talked everywhere, that’s was the reason to revoke the manual spam action, b’coz I haven’t seen a manual spam penalty recovered this fast.

  • newyorker_1

    As seen from the article, they did’t change much and their link profile is still as toxic as it was. So if anyone thinks they got penalty removed because they changed things, it’s a joke. Penalty was removed on another level, much higher than Matt Cutts is sitting right now. It is unlikely that any site with this number of changes would recover from penalty.

  • Rajesh Magar

    Awesome post. And I am sure many of webmaster must have started thinking on whats the real truth behind Back-link profile Google algorithm follows.

    And answer for this million dollar question somewhere in your article it self.

    1.The inflation of link counts by sitewides is a big flaw in many “backlink checking tools” and often leads to misinterpretations by webmasters. AND

    2.That’s the beauty and power of being a big and important brand. Google just cannot have it in its search for long, otherwise “Google would be broken”.

  • http://twitter.com/BarefootSEO_ piers Ede

    Fantastic post. As you say, the gross unfairness of Google is that, surprise surprise it favours monster brands. By this reckoning, I think companies will start having to do PR, both on an offline, to build themselves as brands purely for the linking benefits! What a world…

  • http://twitter.com/stevejohnston Steve Johnston

    While the analysis is laudable, and very helpful when working with sites that don’t enjoy Interflora’s brand status, I wouldn’t be at all surprised if nowhere near enough work has been done by Interflora to have earned a lifting of any penalty. Particularly with Mother’s Day coming, I reckon the ‘Google’s broken’ problem was sufficient concern for Google to reinstate them.

  • http://twitter.com/sharithurow sharithurow


    A colleague of mine emailed me about this case and asked my opinion. I think this was a “normal” case of spam discovery.

    I normally don’t hold much weight in the disavow tool. But if a client came to me to help them with a possible spam penalty? And if it were a case similar to this one? I’d probably make the effort with the disavow tool.

    Brands get hit with spam penalties probably more than people realize. They just don’t publicize it.

  • http://twitter.com/fergus_blueclaw Fergus Clawson

    A complete farce by Google, a big brand is penalised and then it’s not a few weeks later, an utter contradiction, tell us Google what is Penguin about? Matt Cutts time to step up!

  • Durant Imboden

    Google’s quick backtracking sends a pretty clear message: “If you’re a big enough brand, you needn’t worry about more than a token wrist-slap.” Won’t this just make it harder for advocates of white-hat SEO to prevail when the head of marketing at Megacorp, Inc. says “Why don’t we buy some links and ‘sponsored posts’?”

    A better solution might have been to bring Interflora back into the fold for “interflora” but not for search terms like “flowers,” or “flower delivery,” “mother’s day flowers,” and so on. Users have a right to expect Interflora in the search results for “interflora,” but are they really being hurt if a search on “flowers” or “flower delivery” yields other reasonable alternatives?

  • http://www.seo-starnberg.de/ Florian

    True, a penalty is only effective in terms of deterrence if it hits in the pocket. The irony: The links they got naturally because of the attention this penalty caused probably are worth more than the spammy stuff that was removed or disavowed.

  • Yousee

    Only Rich and Big Brands can bounce back from penalization within no time. It is like next to impossible for small players. Google is in the process of minting money

  • http://www.nathanseo.co.uk/ Nathan Khan

    Google’s not a search engine, its a business

  • deborah638

    until I looked at the paycheck saying $8440, I have faith …that…my friends brother woz trully bringing in money part time from there new laptop.. there friends cousin has been doing this for only 7 months and recently repaid the morgage on their mini mansion and bought themselves a Renault 4. go to, jump15.comCHECK IT OUT

  • http://www.brickmarketing.com/ Nick Stamoulis

    “That’s the beauty and power of being a big and important brand.
    Google just cannot have it in its search for long, otherwise “Google would be broken””

    I think your mother makes a solid point. A big brand can carry you through an even bigger mess fairly quickly simply because of the power of that brand. Google can’t really afford to “dump” the big players for long because even the average searcher with no real knowledge (or interest) in SEO would start to wonder where they had gone.

  • Lakisha Caudle

    up to I saw the draft 4 $6389, I didnt believe that my cousin was like actualie taking home money part time from their computer.. there friend brother haz done this for less than sixteen months and recently cleared the debts on their house and got themselves a Maserati. this is where I went, jump15.comCHECK IT OUT

  • http://www.facebook.com/fionn.downhill Fionn Downhill

    Absolutely, Great load of new organic links for them and Google is laughing as the SEO community like headless chickens has done all its PR and messaging for them. Now the little guy once again is terrifed. Its garbage to say they changed enough in time to come back this quickly. Complete utter rubbish there’s nothing here to analyze a publicity stunt by Google with a willing audience ready to spread its message like wildfire. I know the little guys who really had no idea what their SEO company was doing are still gone after a year. I hear from them every day but they have no funds to pay us to help them as they have been wiped out.

  • http://www.facebook.com/fionn.downhill Fionn Downhill

    Right how did this happen. Can we get some information on this so we can help the little guys who were put out of buisness by Penguin they would gladly do whatever it takes just tell us Google if it works for Interflora why not littleflowershop on the corner.com

  • http://www.facebook.com/fionn.downhill Fionn Downhill

    Shari, no disavow tool here too quick

  • http://www.facebook.com/fionn.downhill Fionn Downhill

    Christoph, I love your tools use them all the time but I think analyzing the data in this case is pointless. There is no lesson to be learned except that if you are big enough Google will only slap your wrists. Oh and that SEO community does a great job of spreading Google’s message for them.

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