• http://twitter.com/JohnCarcutt John Carcutt

    Nice write up. Very interesting that Google is semantically linking brands. Something to think about for sure. Also, I am a little disappointed that Matt has not beat Wikipedia yet for the term “U2″.

  • smichaelgriffin

    Great write up!
    I’m still wondering how Google chooses which synonymous matches to bold in their SERPs – the H.H. Gregg / Best Buy connection still seems to be quite a stretch. You seem to suggest that CTR and search volume play the biggest role…any idea on how to quantify the relationship?

  • itchimes

    Nice post. Very interestingthat Google is semantically linking
    brands. Something to think about for sure. Also, I am a little
    disappointed that Matt has not beat Wikipedia yet for the term “U2″. Great!!!!!!!!!!

  • Matt McGee

    Ha! My site ranked #1 for several years, until the band launched its official site in 2001, pushing me to #2. Then about 2006 or 2007 the Wikipedia page finally pushed my site down to #3 and the editors there celebrated the accomplishment a bit in the Talk section.

  • http://www.robertnyberg.com/ Robert Nyberg

    This is interesting and it shows that you as a company need to look deeper into your audience search intent .

  • http://twitter.com/nuttakorn Nuttakorn

    “Meow Cat Rescue” is the local (place) listing – I think Google used different algorithms to rank this part – differs from normal organic results. What do you think?

  • http://www.ninebyblue.com Vanessa Fox

    Yes it’s a local listing, but it’s still synonym matching on cat (as is the first organic result).

  • http://www.datadrivenseo.com/ Data Driven SEO

    Google needs to be really careful about rolling this out too broadly. The premise is actually a good idea, but it’s sometimes better to deliver other branded results on a branded search from a user experience standpoint. Use for example the search “hh gregg” and you’ll see local stores, jobs, reviews, social media, and investor results, which is obviously a better experience for someone searching that brand.

  • http://twitter.com/CoffyGroup Coffy Group

    Great insights you’ve shared here, Vanessa. As marketers, we really need to know these things and how this may and will affect our business and that of our clients. Definitely worth sharing. Thanks for the read!