• http://www.googleandblog.com/ Michael Martin

    A rehash of Jasan Calacanis argument from years previous – http://www.rankedhard.com/jason-calacanis-seo-has-no-future.php

    ,Michael Martin

  • http://speedypin.com SpeedyPin

    If SEO is dead then clearly those running America’s major corporations are idiots. And SMX, SES, PUBCON, and like-minded conferences are clearly a huge waste of time because nobody in their right mind would ever attend just to learn about something that won’t work sometime in the future, right?

    Clearly, I am being facetious. But Mr. Scoble, if you think for one second that the power of your brand came to be without SEO, you sir better take a closer look.

    p.s. I see you use the Thesis theme for your blog. Interesting choice… (:

  • http://www.localseoguide.com Andrew Shotland

    Emperor Scoble please locate your clothes. Thanks for setting the world straight as always Danny

  • webmama

    Let’s call it search visibility with the theory that the more visible you are for relevant, converting words the more quality traffic, the more leads, the more sales. Basic right. Ok, now expand it to Real-time search. If you aren’t visible in real-time search then you aren’t getting traffic. If you aren’t paying attention you may never be visible. If your attention doesn’t include a thought to ‘how’ to show up in real-time search, or video search, or news search, twitter search, facebook serach or shopping search, then you aren’t making the most of the opportunity; you aren’t visible enough. Making the most of the opportunity is what SEO is all about. Certainly not dead. It has an expanded role.

  • http://www.toprankmarketing.com leeodden

    Obviously, some of the premises in Robert’s post about SEO are “off” and are marketingspeak presented by the guys in the video to distinguish their new project.

    However, what’s wrong with, “small businesses need to take a much more holistic approach to marketing than just worrying about search results”.

    Our small business clients get far more buying visitors from social and link channels than they did a year or two ago. Search is still the majority of referred traffic, but it’s not the only one by far.

    The bottom line is of course, to connect customers/buyers with small businesses and their solutions. Fish where the fish are. If that means search, great. If that means social, great. If that means, email, PR, advertising, etc. great!

    It really comes down to understanding where/how customers connect with small businesses or businesses of any kind. How anyone could go wrong with a holistic approach is beyond me. Single channel SEO tactics are as limited as relying solely on email or tradeshows.

    What good SEO’s rely solely on standard Google.com for their marketing anyway? If something can be searched on, it can be optimized for better performance in search. That means on Google.com as well as the search functions within social networks, media specific sites, mobile, local, and so on.

    I think the statement to make is that good SEO has evolved (compared to SEO hacks making crazy promises) as a holistic discipline touching many marketing and communication channels.

    Best practices for small business marketing comes down to strategies that best serve the objectives of the business and not promoting a single tactic (like SEO) just because that’s what a consultant knows best.

  • DavidSH

    Search as a stand alone medium is dead, search as research, search as part of an integrated marketing plan, search as a part of people’s lifestyle and search as a darn good (and important) sales channel is alive and well. Long live search!

  • http://thefillmorejive.com Sebastian Fiedler

    Great points, Danny. I personally think that SEO will be alive for years to come. But since it’s such an emerging, ever-changing, and interesting industry to work in, the priorities will certainly change. But that’s the fun part of it, right?

  • http://www.roiworks.com George Revutsky

    Dear Lee –

    I wanted to respond to your statement that, “obviously, some of the premises in Robert’s post about SEO are “off” and are marketingspeak presented by the guys in the video to distinguish their new project.”

    As one of the 2 guys in that video, I must tell you – he never got ANY of that from us, and never quoted us once. But I understand why you might think so, since our interview was somehow roped into his post.

    Let me be totally clear: the video interview had nothing whatsoever to do with his headline or blog post. The whole idea was to have a general talk about search and SMBs, and let folks know MyNextCustomer is coming soon. That’s it.

    We never expressed anything even remotely in support of “SEO is dead” or “SEO is not needed”.

    In fact, we said the opposite right in the interview. We said folks today need to hire a good search consultant who can keep up with a lot of change.

    Another important point: There’s no way any of our interview (we actually try to avoid marketing speak, to the point of over-simplification) could have made its way into Robert’s post. Robert NEVER, EVER quotes us in his post.

    Most of the video is us criticizing some of the mass PPC providers for a lack of transparency, giving a few SEO tips for SMBs, and talking informally about what its like to work your ass off for 2 years on a product.

    The whole exercise was an effective demonstration of linkbait on his part, and had little to do with us.

    Needless to say, we’ll be doing some media training before the next interview :)

    I agree about your statement re: a holistic approach and the evolution of what being an SEO can mean.



  • ronabop

    Map “10 pack”? Did google roll back a few months, or was this written a few months ago?

  • coolboy113u

    wow thats great…..! SEO will be alive for several more years…..!